ADSENSE MAKE MONEY
Several simple changes in my Adsense approach and layout have almost doubled my blog’s revenue. The results were so drastic and eye opening that I convinced a friend (www.oneprojectcloser.com) to make the same changes to his blog with even better results. The changes involve two simple ideas that can be easily incorporated into any Adsense monetized website or blog.
I’ve been blogging for over two years now and growing traffic, authority and readership slow and steady. Along with the steady increase in traffic the site has continued to increase it’s Adsense revenue at a similar pace with no sudden increases regardless of all the changes and adjustments I’ve made. That was true until I took the time to study many different published Adsense approaches. As I read all of these different approaches three distinct ideas came to the forefront.
Three Important Adsense Approaches
Less is More – This concept is really simple yet I hadn’t really given it much thought before. First off the top ad is the highest paying ad and you want that in the best possible position.
Secondly, if you’re using all three of the allotted Adsense units on a given page then there are quite a few ads all competing for attention or a click through. However, if you only use one Adsense unit then you’re limiting the number of ads served and improving the likelihood that one of those ads will get clicked. Therefore, the theory is that an advertiser will be willing to pay a higher rate for less competition.
Size Matters – If you read enough Adsense guides you’ll find that the 336 x 280 Large Rectangle is the most effective Adsense unit. It typically offers four ads and they are likely to be very related to the topic based on the position between the post title and body.
Position, Position, Position – Placing your Adsense unit above the fold is imperative for success. This makes sense to me for one reason. Every day my site (and I assume most sites) gets a majority of it’s traffic from search engines. This traffic is generated from people searching for something. So when they land on my page and they decide that it’s not the content they were looking for then I want them to see the Adsense unit right where they land so that becomes an “outclick” option.
Selasa, 13 April 2010
How to Prevent and Monitor Invalid Clicks, and keep an AdSense Account in Good Standing [a Statement from AdSense]
ADSENSE MAKE MONEY
The following is what they replied with – in their words it is ‘a concise guide to how to prevent and monitor invalid clicks, and keep an AdSense account in good standing.’ I hope that it is helpful to AdSense publishers everywhere:
The Google AdSense team has heard many concerns about how Google treats invalid click activity on publisher’s sites, and there have been questions on how to keep your AdSense account in good standing. The Google Ads Quality Traffic Team wants to help all publishers keep their accounts in good order, so here are some tips to keep in mind.
We understand that it’s not always possible to control the behavior of your users, but you can be proactive about monitoring your traffic, and you can take steps to ensure that your site provides a helpful and safe environment for users and advertisers. Here are some top tips for keeping your account in good standing (which you may have seen before): https://www.google.com/adsense/support/bin/answer.py?answer=23921
Expanding on the tip “Be aware of how your site is promoted.” we’d like to remind you that, should you purchase traffic to promote your site, you do so at your own risk. There are many site promotion services out there that appear to be legitimate PPC advertising companies or search engines, but actually may be sending artificial traffic to your site for their own gain. (For legal reasons, we’re not allowed to disclose the names of such services.)
To combat this, we highly recommend that you use channels to segment your traffic by source (e.g. a channel for your site’s Google AdWords traffic only). If one channel’s reports look particularly suspicious, you may want to consider unsubscribing from that traffic service. We also recommend using Analytics to slice and dice your traffic reports further to ensure that you’re receiving clicks from users who are genuinely interested in your ads.
Though we encourage you to be proactive about monitoring your site and ad traffic, we highly discourage the use of click tracking via third-party software or custom ad implementations. These methods may:
inadvertently disclose sensitive information about you or your site to a third-party
disrupt Google’s ad delivery or click logging in a way that violates our Terms and Conditions
In addition, click tracking may not provide you with significantly more information than you can already find in your AdSense or Analytics reports. We believe that the creative use of channels can help you gain detailed insights into your account.
If you see unusual activity on your account, feel free to submit this form to let us know: https://www.google.com/adsense/support/bin/request.py?contact=invalid_clicks_contact Please note that we will only respond if we find a significant issue with your account.
Invalid clicks can come from many sources, as described at https://www.google.com/adsense/support/bin/answer.py?answer=16737. While we’re unable to go into the details of our monitoring system, you should know that invalid clicks don’t always mean clicking on your own ads or using click bots. Our Ad Traffic Quality Team looks for numerous types of activity that may inflate advertiser costs, then takes the necessary actions to protect our advertisers.
That said, we still find that many publishers are clicking on their own ads, possibly because they feel that Google is disregarding those clicks. Keep in mind that even though we filter the revenue from an invalid click, we don’t ignore it completely. If we detect significant invalid activity on your AdSense ads, we may take action on your account to protect our advertisers from inflated costs. Here are some examples of situations in which clicking your own ads is prohibited:
Clicking out of interest in the ad content
Clicking to see an ad’s destination URL, such as for filtering purposes (we recommend trying the AdSense Preview Tool, available at https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=10005)
Clicking to ensure that Google is properly registering clicks on your ads (we log all ad clicks, but it can sometimes take up to 24 hours before your reports are finalized)
Clicking to test your website
For general invalid click questions, you can find more information at https://www.google.com/adsense/support/bin/topic.py?topic=8426
The following is what they replied with – in their words it is ‘a concise guide to how to prevent and monitor invalid clicks, and keep an AdSense account in good standing.’ I hope that it is helpful to AdSense publishers everywhere:
The Google AdSense team has heard many concerns about how Google treats invalid click activity on publisher’s sites, and there have been questions on how to keep your AdSense account in good standing. The Google Ads Quality Traffic Team wants to help all publishers keep their accounts in good order, so here are some tips to keep in mind.
We understand that it’s not always possible to control the behavior of your users, but you can be proactive about monitoring your traffic, and you can take steps to ensure that your site provides a helpful and safe environment for users and advertisers. Here are some top tips for keeping your account in good standing (which you may have seen before): https://www.google.com/adsense/support/bin/answer.py?answer=23921
Expanding on the tip “Be aware of how your site is promoted.” we’d like to remind you that, should you purchase traffic to promote your site, you do so at your own risk. There are many site promotion services out there that appear to be legitimate PPC advertising companies or search engines, but actually may be sending artificial traffic to your site for their own gain. (For legal reasons, we’re not allowed to disclose the names of such services.)
To combat this, we highly recommend that you use channels to segment your traffic by source (e.g. a channel for your site’s Google AdWords traffic only). If one channel’s reports look particularly suspicious, you may want to consider unsubscribing from that traffic service. We also recommend using Analytics to slice and dice your traffic reports further to ensure that you’re receiving clicks from users who are genuinely interested in your ads.
Though we encourage you to be proactive about monitoring your site and ad traffic, we highly discourage the use of click tracking via third-party software or custom ad implementations. These methods may:
inadvertently disclose sensitive information about you or your site to a third-party
disrupt Google’s ad delivery or click logging in a way that violates our Terms and Conditions
In addition, click tracking may not provide you with significantly more information than you can already find in your AdSense or Analytics reports. We believe that the creative use of channels can help you gain detailed insights into your account.
If you see unusual activity on your account, feel free to submit this form to let us know: https://www.google.com/adsense/support/bin/request.py?contact=invalid_clicks_contact Please note that we will only respond if we find a significant issue with your account.
Invalid clicks can come from many sources, as described at https://www.google.com/adsense/support/bin/answer.py?answer=16737. While we’re unable to go into the details of our monitoring system, you should know that invalid clicks don’t always mean clicking on your own ads or using click bots. Our Ad Traffic Quality Team looks for numerous types of activity that may inflate advertiser costs, then takes the necessary actions to protect our advertisers.
That said, we still find that many publishers are clicking on their own ads, possibly because they feel that Google is disregarding those clicks. Keep in mind that even though we filter the revenue from an invalid click, we don’t ignore it completely. If we detect significant invalid activity on your AdSense ads, we may take action on your account to protect our advertisers from inflated costs. Here are some examples of situations in which clicking your own ads is prohibited:
Clicking out of interest in the ad content
Clicking to see an ad’s destination URL, such as for filtering purposes (we recommend trying the AdSense Preview Tool, available at https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=10005)
Clicking to ensure that Google is properly registering clicks on your ads (we log all ad clicks, but it can sometimes take up to 24 hours before your reports are finalized)
Clicking to test your website
For general invalid click questions, you can find more information at https://www.google.com/adsense/support/bin/topic.py?topic=8426
9 Tricks I Used To Triple My AdSense Earnings In 30 Days
ADSENSE MAKE MONEY
I have been using Google AdSense to monetize my blogs and websites for as long as I remember. In fact it was the first method I ever tried (I made a whooping $15 on my first month… back in 2005). Over the years I migrated to other methods (e.g., direct sponsors and affiliate marketing), which made AdSense become merely an inventory filler. I was still making around $1,000 monthly from it, but whenever I could I would use other methods over it.
Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying some tricks here and there, and the next month I made over $3,000 with it (that is combining all my sites). I was pleasantly surprised, and I decided to keep using it actively on some sites.
In this article I want to share with you the tips and tricks I used to triple my AdSense earnings in one month.
1. I added units to my Big Websites
Daily Blog Tips and Daily Writing Tips are my largest websites in terms of traffic. They are getting close to one million monthly page views (combined). Despite that I was not using AdSense on them, mainly because the direct sponsorship model was working relatively well.
Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later).
Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units.
2. I added units to my Small Websites
As many webmasters do, I have a bunch of small websites scattered around the web. Some are on free hosted platforms like Blogger, and others are self hosted sites that I abandoned along the way. Most of these sites still get traffic, however. Not much, but combined the numbers get decent.
I figured that adding AdSense units to all these sites could yield some money, and I was right. The main reason is that, since these are abandoned sites and don’t have loyal visitors, I can place the units very aggressively. The result was a very high CTR (Click-through rate), which compensates the small traffic levels.
Don’t underestimate the earning potential of small websites, especially if you are willing to place AdSense units aggressively.
3. I used the Large Units
If you want to make money with AdSense you’ll inevitably need to use one of these units: the 336×280 large rectangle, the 300×250 rectangle, the 120×600 large skyscraper or the 728×90 leaderboard.
Whenever I tried to use smaller units the results were disappointing. Even if I positioned them aggressively the CTR was just too low.
All four units mentioned above can produce good results, but the best performing one is by far the 336×280 large rectangle, and that is the one I used to boost my earnings.
4. I placed the Units above the Fold
My first trial was to place the 336×280 large rectangle between the post and the comments section of my blogs. The results were OK. I then decided to try placing them below the post titles for one week, and the CTR skyrocketed. In fact I still need to find a placement/unit combination that will beat placing a 336×280 unit below post titles.
I knew this rule, but I guess I needed to test and get confirmation. The rule is: if you want to make money with Google AdSense, you must place your units above the fold.
5. I Focused on Organic Traffic
My main concern with adding a large AdSense unit right below my post titles was that some of the loyal readers could get annoyed with it. At the same time I knew that loyal readers become ad blind quite fast, and that the bulk of my money would come from organic visitors (i.e., people coming via search engines to my posts).
To solve this problem I decided to display the large rectangle only on posts older than seven days (using the Why Do Work WordPress plugin). It worked like a charm, as loyal readers don’t even notice the ad units when they are browsing through my recent posts, and organic visitors almost always see the ads because they usually land on posts older than seven days.
6. I started using AdSense for Search
I was not sure how much money I would be able to make with AdSense for Search, but I was not happy with the search results provided by WordPress, so I decided to give it a shot anyway.
Currently I am making around $60 monthly with AdSense for Search. It is not much, but if you sum it over one year we are talking about $720. On top of that the search results are as relevant as you’ll get, so it is a win win situation.
7. I started using AdSense for Feeds
Another AdSense product I decided to try was the AdSense for Feeds one. I opted to display the ads below my feed items (you can also place them on top, but this would be too intrusive in my opinion). The results here were pretty good, both in terms of CTR and earnings.
You obviously need a large RSS subscriber base to make this work, but I am guessing that even with a couple thousand subscribers you could already make $100 monthly from feed ads.
8. I played around with section targeting
Section targeting is an AdSense feature that allows you to suggest specific sections of your site that should be used when matching ads. You can read more about it here.
I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.
9. I tested with Different Colors and Fonts
If you enabled both image and text ads on your units you should be able to customize the colors and fonts. I did some testing with both of these factors, and it helped to increase the numbers. Nothing dramatic, but it was definitely worth my time.
You just need to track your CTR for a couple of weeks. Then change the color or font and track it for another week, seeing if you can beat the original CTR. If you can, keep the new format. If you the performance decreased, try a new color or font and track the CTR for another week, until you find the optimal combination.
On my sites the best results came from making the ad units merge with the look of the site, but on some sites contrasting colors perform better, so testing is a must.
I have been using Google AdSense to monetize my blogs and websites for as long as I remember. In fact it was the first method I ever tried (I made a whooping $15 on my first month… back in 2005). Over the years I migrated to other methods (e.g., direct sponsors and affiliate marketing), which made AdSense become merely an inventory filler. I was still making around $1,000 monthly from it, but whenever I could I would use other methods over it.
Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying some tricks here and there, and the next month I made over $3,000 with it (that is combining all my sites). I was pleasantly surprised, and I decided to keep using it actively on some sites.
In this article I want to share with you the tips and tricks I used to triple my AdSense earnings in one month.
1. I added units to my Big Websites
Daily Blog Tips and Daily Writing Tips are my largest websites in terms of traffic. They are getting close to one million monthly page views (combined). Despite that I was not using AdSense on them, mainly because the direct sponsorship model was working relatively well.
Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later).
Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units.
2. I added units to my Small Websites
As many webmasters do, I have a bunch of small websites scattered around the web. Some are on free hosted platforms like Blogger, and others are self hosted sites that I abandoned along the way. Most of these sites still get traffic, however. Not much, but combined the numbers get decent.
I figured that adding AdSense units to all these sites could yield some money, and I was right. The main reason is that, since these are abandoned sites and don’t have loyal visitors, I can place the units very aggressively. The result was a very high CTR (Click-through rate), which compensates the small traffic levels.
Don’t underestimate the earning potential of small websites, especially if you are willing to place AdSense units aggressively.
3. I used the Large Units
If you want to make money with AdSense you’ll inevitably need to use one of these units: the 336×280 large rectangle, the 300×250 rectangle, the 120×600 large skyscraper or the 728×90 leaderboard.
Whenever I tried to use smaller units the results were disappointing. Even if I positioned them aggressively the CTR was just too low.
All four units mentioned above can produce good results, but the best performing one is by far the 336×280 large rectangle, and that is the one I used to boost my earnings.
4. I placed the Units above the Fold
My first trial was to place the 336×280 large rectangle between the post and the comments section of my blogs. The results were OK. I then decided to try placing them below the post titles for one week, and the CTR skyrocketed. In fact I still need to find a placement/unit combination that will beat placing a 336×280 unit below post titles.
I knew this rule, but I guess I needed to test and get confirmation. The rule is: if you want to make money with Google AdSense, you must place your units above the fold.
5. I Focused on Organic Traffic
My main concern with adding a large AdSense unit right below my post titles was that some of the loyal readers could get annoyed with it. At the same time I knew that loyal readers become ad blind quite fast, and that the bulk of my money would come from organic visitors (i.e., people coming via search engines to my posts).
To solve this problem I decided to display the large rectangle only on posts older than seven days (using the Why Do Work WordPress plugin). It worked like a charm, as loyal readers don’t even notice the ad units when they are browsing through my recent posts, and organic visitors almost always see the ads because they usually land on posts older than seven days.
6. I started using AdSense for Search
I was not sure how much money I would be able to make with AdSense for Search, but I was not happy with the search results provided by WordPress, so I decided to give it a shot anyway.
Currently I am making around $60 monthly with AdSense for Search. It is not much, but if you sum it over one year we are talking about $720. On top of that the search results are as relevant as you’ll get, so it is a win win situation.
7. I started using AdSense for Feeds
Another AdSense product I decided to try was the AdSense for Feeds one. I opted to display the ads below my feed items (you can also place them on top, but this would be too intrusive in my opinion). The results here were pretty good, both in terms of CTR and earnings.
You obviously need a large RSS subscriber base to make this work, but I am guessing that even with a couple thousand subscribers you could already make $100 monthly from feed ads.
8. I played around with section targeting
Section targeting is an AdSense feature that allows you to suggest specific sections of your site that should be used when matching ads. You can read more about it here.
I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.
9. I tested with Different Colors and Fonts
If you enabled both image and text ads on your units you should be able to customize the colors and fonts. I did some testing with both of these factors, and it helped to increase the numbers. Nothing dramatic, but it was definitely worth my time.
You just need to track your CTR for a couple of weeks. Then change the color or font and track it for another week, seeing if you can beat the original CTR. If you can, keep the new format. If you the performance decreased, try a new color or font and track the CTR for another week, until you find the optimal combination.
On my sites the best results came from making the ad units merge with the look of the site, but on some sites contrasting colors perform better, so testing is a must.
अनोठेर TIPS
ADSENSE MAKE MONEY
Tip #1: Don't put ads on empty pages.
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.
If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site:
Thank you for taking the time to update your site. New ads will start appearing on your site the next time our crawler re-indexes your site. Unfortunately at this time, we are unable to control how often our crawlers index the content on your site.
Crawling is done automatically by our bots. When new pages are added to your website or introduced to the AdSense program, our crawlers will usually get to them within 30 minutes. If you make changes to a page, however, it may take up to 2 or 3 weeks before the changes are reflected in our index. Until we are able to crawl your web pages, you may notice public service ads, for which you will not receive any earnings.
Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:
Please feel free to email us at adsense-tech@google.com if you have additional technical questions or concerns. For general program or account questions, please email adsense-support@google.com.
Their responses are always very polite, and they appreciate getting problem reports and suggestions.
Tip #3: Avoid non-English characters on English pages
This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:
Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here:
http://www.ranks.nl/tools/spider.html
This lets you fine-tune the page before exposing it to the AdSense crawler.
More AdSense Tips
You can find more AdSense tips in The Unofficial AdSense Blog. Here's a sampling:
AdSense Tip #5: Manage your own AdSense account
AdSense Tip #6: Carefully craft blog or forum pages
AdSense Tip #7: When NOT to use CSS
AdSense Tip #8: Access your console from alternate domains
AdSense Tip #9: Use section targeting to exclude stop/poison keywords from your content
AdSense Tip #10: Join the AdWords program
AdSense Tip #11: Plumb AdWords for keywords
Note that Tip #6 should also refer to the section targeting feature.
You can find the very latest and useful AdSense tips in my Uncommon AdSense book.
Tip #1: Don't put ads on empty pages.
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.
If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site:
Thank you for taking the time to update your site. New ads will start appearing on your site the next time our crawler re-indexes your site. Unfortunately at this time, we are unable to control how often our crawlers index the content on your site.
Crawling is done automatically by our bots. When new pages are added to your website or introduced to the AdSense program, our crawlers will usually get to them within 30 minutes. If you make changes to a page, however, it may take up to 2 or 3 weeks before the changes are reflected in our index. Until we are able to crawl your web pages, you may notice public service ads, for which you will not receive any earnings.
Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:
Please feel free to email us at adsense-tech@google.com if you have additional technical questions or concerns. For general program or account questions, please email adsense-support@google.com.
Their responses are always very polite, and they appreciate getting problem reports and suggestions.
Tip #3: Avoid non-English characters on English pages
This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:
Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here:
http://www.ranks.nl/tools/spider.html
This lets you fine-tune the page before exposing it to the AdSense crawler.
More AdSense Tips
You can find more AdSense tips in The Unofficial AdSense Blog. Here's a sampling:
AdSense Tip #5: Manage your own AdSense account
AdSense Tip #6: Carefully craft blog or forum pages
AdSense Tip #7: When NOT to use CSS
AdSense Tip #8: Access your console from alternate domains
AdSense Tip #9: Use section targeting to exclude stop/poison keywords from your content
AdSense Tip #10: Join the AdWords program
AdSense Tip #11: Plumb AdWords for keywords
Note that Tip #6 should also refer to the section targeting feature.
You can find the very latest and useful AdSense tips in my Uncommon AdSense book.
Make Easy Money With Google Review
ADSENSE MAKE MONEY
I had seen Make Easy Money with Google (aff) being mentioned in quite a few spots and was pretty interested in reading it. Due a problem with something else I ordered I received a credit, so I applied it towards the purchase of this book.
Make Easy Money with Google is written by Eric Giguere who’s website can be found at EricGiguere.com. He’s written a few other programming books, none of which I’ve read (not my subjects). The book has a companion website/blog MakeEasyMoneywithGoogle.com.
The book is written in conversational style, with the author talking and explaining things to three fictional characters. Each has different styles, goals, and approaches to building a website with Adsense. While you will probably identify with one character over the others, all of them are important to the story. This approach makes for a book that’s very easy read and understand (KUDOS Eric!), and at just over 250 pages you can probably get through it in few days or a long weekend. In the first part of the book the authors spends considerable time and effort explaining how to register a domain, get hosting , build a simple website and publish it. In the second part of the book he goes into explaining the basics of the adsense program, how to get different size ad units, choose colors. He very briefly goes into design, placement, and keyword theory.
The Good: This book is very easy to read and comprehend. If you’ve never published a website before and want to learn how to do it, and make some money using adsense, this is the perfect book for you.
The Bad: If you have built more than 6 websites in your life, or are already meeting adsense’s minimum monthly payment threshold, there’s probably not much in here for you.
When all is said and done this is a good book, and is best suited for new or inexperienced web publishers, or people with little or no experience with contextual advertising programs. If you read some of the reviews from amazon or other places you’ll see this book isn’t well received by the “techie” types who think it’s too basic, which is unfair, as I don’t think the book was intended for them. However the reviews clearly show there is “demand” for a book covering advanced contextual advertising concepts, implementation and theory, if someone is willing to go after it.
I had seen Make Easy Money with Google (aff) being mentioned in quite a few spots and was pretty interested in reading it. Due a problem with something else I ordered I received a credit, so I applied it towards the purchase of this book.
Make Easy Money with Google is written by Eric Giguere who’s website can be found at EricGiguere.com. He’s written a few other programming books, none of which I’ve read (not my subjects). The book has a companion website/blog MakeEasyMoneywithGoogle.com.
The book is written in conversational style, with the author talking and explaining things to three fictional characters. Each has different styles, goals, and approaches to building a website with Adsense. While you will probably identify with one character over the others, all of them are important to the story. This approach makes for a book that’s very easy read and understand (KUDOS Eric!), and at just over 250 pages you can probably get through it in few days or a long weekend. In the first part of the book the authors spends considerable time and effort explaining how to register a domain, get hosting , build a simple website and publish it. In the second part of the book he goes into explaining the basics of the adsense program, how to get different size ad units, choose colors. He very briefly goes into design, placement, and keyword theory.
The Good: This book is very easy to read and comprehend. If you’ve never published a website before and want to learn how to do it, and make some money using adsense, this is the perfect book for you.
The Bad: If you have built more than 6 websites in your life, or are already meeting adsense’s minimum monthly payment threshold, there’s probably not much in here for you.
When all is said and done this is a good book, and is best suited for new or inexperienced web publishers, or people with little or no experience with contextual advertising programs. If you read some of the reviews from amazon or other places you’ll see this book isn’t well received by the “techie” types who think it’s too basic, which is unfair, as I don’t think the book was intended for them. However the reviews clearly show there is “demand” for a book covering advanced contextual advertising concepts, implementation and theory, if someone is willing to go after it.
Adsense in Action
ADSENSE MAKE MONEY
Probably one of the best things you can do to increase your adsense earnings is to go and look how other people are doing things. The adsense case studies are one place. While these are Google approved you really don’t have an idea how successful they are. So you’d be much better off finding someone you know is in the UPS Club. Jason Calacanis who runs Weblogs Inc is on a quest to make 1 Million dollars a year from Adsense. While I do give Jason a hard time sometimes, I do actually admire what he’s built, and think there are some very valuable lessons to be learned from looking at the websites owns. Darren Rowse of ProBlogger also has two sites I really like the Digital Camera Review and Camera Phone Review. Don’t be a wanker and copy exactly what they’ve done, it’s bad form. Instead look at them, learn from them, and use it as inspiration.
Probably one of the best things you can do to increase your adsense earnings is to go and look how other people are doing things. The adsense case studies are one place. While these are Google approved you really don’t have an idea how successful they are. So you’d be much better off finding someone you know is in the UPS Club. Jason Calacanis who runs Weblogs Inc is on a quest to make 1 Million dollars a year from Adsense. While I do give Jason a hard time sometimes, I do actually admire what he’s built, and think there are some very valuable lessons to be learned from looking at the websites owns. Darren Rowse of ProBlogger also has two sites I really like the Digital Camera Review and Camera Phone Review. Don’t be a wanker and copy exactly what they’ve done, it’s bad form. Instead look at them, learn from them, and use it as inspiration.
Adsense Tracking
ADSENSE MAKE MONEY
While not set up to be an Adsense tracking tool per se, the free log analyzer from AddFreeStats is actually pretty good. You put a small graphic tracking bug on the bottom of each of your pages and it gives you standard logging reports. You can also activate adsense tracking to find out what ads are being clicked on what pages. Combine this with an excel spreadsheet and channels and you are good to go. You can upgrade to a paid version and get an invisible tracking bug. TIP: Lock down your stats under a password, I’m fascinated how many people leave that open.
While not set up to be an Adsense tracking tool per se, the free log analyzer from AddFreeStats is actually pretty good. You put a small graphic tracking bug on the bottom of each of your pages and it gives you standard logging reports. You can also activate adsense tracking to find out what ads are being clicked on what pages. Combine this with an excel spreadsheet and channels and you are good to go. You can upgrade to a paid version and get an invisible tracking bug. TIP: Lock down your stats under a password, I’m fascinated how many people leave that open.
Adsense Script Tools
ADSENSE MAKE MONEY
These are the tiny little programs you install on your server (blech!) or locally on your machine that help you analyze your adsense clicks, CTR and earnings. Some of them are easy, some of them are difficult, and some of them help you make pretty graphs. To be honest none of them are worth recommending. You could do just as good a job by setting up your channels properly and dumping a CSV file into excel. If someone has a specific one or wants to send me a review copy of thier software, I will look at it. DO NOT send me anything that has to be installed on a server. I run multiple websites on multiple hosting companies, so I don’t need something that requires more maintenance thank you very much.
These are the tiny little programs you install on your server (blech!) or locally on your machine that help you analyze your adsense clicks, CTR and earnings. Some of them are easy, some of them are difficult, and some of them help you make pretty graphs. To be honest none of them are worth recommending. You could do just as good a job by setting up your channels properly and dumping a CSV file into excel. If someone has a specific one or wants to send me a review copy of thier software, I will look at it. DO NOT send me anything that has to be installed on a server. I run multiple websites on multiple hosting companies, so I don’t need something that requires more maintenance thank you very much.
Jumat, 09 April 2010
HOW TO ADD SEARCH BAR INSIDE BLOG?
ADSENSE MAKE MONEY
If you're using the Layouts-enabled template in Blogger, you can add an AdSense for search box to your blog by following these steps:
Sign in to your Blogger account at http://www.blogger.com/
Click the Layouts link
Click the Add a Gadget link
In the new window, please click on the Add To Blog button under the HTML/Javascript section.
Copy your search code exactly as it appears in your AdSense account and paste it directly into the 'Content' box.
Click the Save Changes button
Click the View Blog link on your Template page
However, if you are using a classic Blogger template, please follow the Blogger Help entry on How do I put AdSense on my blog?
If you're using the Layouts-enabled template in Blogger, you can add an AdSense for search box to your blog by following these steps:
Sign in to your Blogger account at http://www.blogger.com/
Click the Layouts link
Click the Add a Gadget link
In the new window, please click on the Add To Blog button under the HTML/Javascript section.
Copy your search code exactly as it appears in your AdSense account and paste it directly into the 'Content' box.
Click the Save Changes button
Click the View Blog link on your Template page
However, if you are using a classic Blogger template, please follow the Blogger Help entry on How do I put AdSense on my blog?
Kamis, 08 April 2010
ADSENSE ALTERNATIVE
ADSENSE MAKE MONEY
AdSense is the current leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow google's servers to show context sensitive advertisements (google Adwords). The left hand side of this page shows an example of a google AdSense skyscraper displaying a text or image ad.
Google's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their sites. They are either denied from joining the Google AdSense program in the first instance, or in a situation that is becoming more and more common do not wish to do business with Google. A number of publishers are also finding their Adsense accounts are being disabled for reasons that are completely beyond their control. The problem is that most of the alternatives to Google's Adsense are pretty useless. Most of the good ones (such as doubleclick) are only interested in very large volume customers and so are not interested in the little guy with his blog who wants to earn a small income on the side. For this reason I have compiled my Top 10 alternatives to Google's Adsense that are ideal for the small time publisher.
If you are a advertiser then you may be interested in these best alternatives to adwords.
Has your adsense account been disabled? Then try these top 10 alternatives.
AdBrite
Bidvertiser
Infolinks
Clicksor
Chitika
AdToll
Exit Junction
Yahoo Publisher Network
Target Point
Fastclick
Note: The descriptions are based on personal experience and do not represent any form of endorsement.
1) AdBrite
AdBrite, is currently one of the best alternatives there is to Google's adsense. While they do not offer the same large selection of ad formats that Clicksor and Google Adsense provide you they do offer the most commonly used ones. In addition they offer inline page links with have some great click through ratios as well as interstitial full page ads which offer an excellent way to monetize all traffic to your site not just traffic that clicks on your ads. Their payouts are also very competitive. They have more relaxed terms and conditions than Adsense and are much more accepting of smaller publishers including bloggers.
If you're a publisher, use AdBrite to set your own ad rates, and approve or reject every ad that's purchased for your site or just have AdBrite auto accept ever ad. AdBrite enables you to instantly sell ads to your visitors via a "Your Ad Here" link, in addition to selling through AdBrite's marketplace and sales team.
Revenue is typically split 75/25 in your favor. Through a small snippet of HTML placed on your site, they handle serving, scheduling, billing, customer service, and sales. About half of AdBrite's sales are generated from the marketplace and sales team, while the other half are generated from users clicking "Your Ad Here" on your website.
While AdBrite can provide publishers with more revenue and better ads than traditional ad networks such as Google AdSense, they work fine along-side them as a way for you to generate additional ad revenue by selling ads directly to your visitors -- something the other ad systems don't do. Ad Brite also lets you select your own minimum bid prices and give you the option of showing an alternative ad service such as Clicksor when bid prices fall below your minimum.
If you're using AdBrite on your website you also have the option to turn off AdBrite's "run-of-network ads" and AdBrite will only display ads that have been approved by you allowing you to prevent competitors ads being shown on your site. If you have no ads running, AdBrite will display nothing but "Your Ad Here" or your alternative ad provider.
Note, from my experiences it can take a day or so from when you signup with AdBrite and put their code on your website to actually start seeing relevant ads showing up. So if you see the message "Advertize on this site" just be patient and give it a day or so and you should start seeing relevant ads showing up.
AdBrite also accepts Blogs and Bloggers as sites so if you are fed up with other programs turning you down because their terms and conditions restrict Blogs try AdBrite.
2) Bidvertiser
Bidvertiser can be a useful alternative to Google and offer some intriguing ad formats including what they refer to as free design. This lets you specify the look and dimensions of your text ads. While a useful feature I have not investigated how well it works but imagine that while it sounds good on paper it could result in lower priced ads being displayed. I.e. most advertisers will probably want to keep control of the layout of their ads and so turn off support for Free design ads.
Bidvertizer pays you either in $25.00 increments by check or $10.00 increments by PayPal.
Customize the layout of your ads: BidVertiser gives you a simple point-and-click tool to help you customize the layout of the ads to fit your site's look and feel, in order to retain the high quality of your website. Bidvertizer also offers the opportunity to block unwanted ads. The reports provided by Bidvertiser are adequate but not outstanding. The only real problem is that they can be picky with who they accept into their program and can be quick to ban users whose websites show what may be perfectly valid fluctuating visitor behaviour. Click here to visit Bidvertiser's website where you can either sign up as a publisher (show peoples ads on your site) or as an advertiser (show your ads on other sites).
3) Infolinks
A relative newcomer to the scene Infolinks specializes in In-Text Advertizing. That is it indexes your page looking for keywords and phrases that are not currently links and converts them into advertizing links. When a user places their mouse over the link a box opens up showing the ad. If they click on the link you get paid. It is very simple and works very effectively. The nice part is that you can use Infolinks to compliment an existing advertizing campaign on your website. For example you can show banner ads with AdBrite or Bidvertiser and show text links with Infolinks. Or you can even show text links with both AdBrite and Infolinks together on the same page to maximize your revenue.
Infolinks claims to be leading the industry with the most relevant in-text advertising links and the highest revenue share - guaranteed. I am not sure how they 'guarantee' this but having used them for several months I can attest that their payouts are indeed good compared to other In-Text advertizing options.
In-Text advertizing is also useful if you have a site under construction. For example, suppose you have built a list of links but have not added all the links yet. Infolinks will parse your page and convert a lot of these into links. People then think these are part of your site, click on them and you get paid. The unobtrusiveness makes it a very attractive way to monetize your site without inundating and alienating your visitors with flashing banners, pop-ups etc.
Infolinks pays you either by check or fee free by PayPal.
Infolinks' features:
Quick and easy setup with no changes to your website
Ads are tightly integrated with your content - no additional space required
Free sign up with no commitments or risk
User triggered, less intrusive advertising that won't distract from your site's content
Highly relevant In-Text ads for your site visitors with record high conversion rates
Click here to visit Infolink's website and signup for an account to give them a try. As with most alternatives to adsense it is free and there is no obligation.
4) Clicksor
Clicksor is one of the current leaders of the small publisher Adsense competition. They have payouts upto a market leading 85% and unlike a number of alternatives the cost per click bid values are high enough that you can earn a decent income. They are also, in my experience, much more tollerant than Google. Their terms and conditions suggest that you should only place one copy of their code on a page but as long as you only place a single pop-up or DHTML code on a page they seem happy to let you place many context sensitive ad blocks on a single site.
Clicksor also has a big advantage over a number of the lower ranked alternatives on this site in that their ads are truly context sensitive. Thus while you can provide keywords they have technology that will also show ads targeted to the content of your site. This means your visitors are exposed to ads of the same subject as they were searching for when they reached your site and thus vastly increases the click thru ratio and thus your sites earning potential. The context sensitive nature also saves you the hassle of having to specify keywords for all of your sites and decide in advance what people might be looking for.
The online stats provided by Clicksor are not perfect but they are enough for you to keep track of the trends with your site. They also allow you to add as many sites / domains as you want under a single account. You also only need the root page of your site approved. Once this is done you can place ads on all of your sub pages.
The payment schedule with Clicksor is also much better geared to the small site owner. In any pay period in which your earnings exceed $50.00 ($20.00 with PayPal), payments are made either by check or instantly through PayPal ($20.00 minimum for PayPal). Revenue totaling less that $50 (PP $20) will rolled into the following period. The pay period is based on a 15 day schedule so you can get paid much more frequently. Clicksor also do not require a Social Security (SSN) or Individual Tax Identity Number (ITIN) to join and so while this 'technically' does not help US site owners with their tax liability it does make it much easier for non US citizens to join up and start earning revenue.
That said I have had several reports of late about Clicksor becoming more picky about who they accept and rejecting accounts. This is especially true of sites not based in the USA, Canada or the UK as well as sites not predominantly in English. I have also seen issues with their reporting of earnings, especially referrals not working properly. Thus I have moved them further down the list but I still recommend you to try them.
Advert wise Clicksor features:
Multiple formats available including text, image and animated ads.
Text Links
Image Ads
Flash Ads
Animation Ads
Banners
Pop unders
Interstitial Ads (NEW)
Dynamic (DHTML) highlighting
Click here to visit Clicksor's website and sign up for an account to try it out. There is no obligation and no fees ever. Note, once you start adding the advert code to your site it can take up to 24 hours for Clicksor to get up to speed as it were so initially you may see some ads that don't appear to be relevant. Once their contextual engine kicks in, however, the relevance quickly improves.
5) Chitika
Chitika - The Leader in Impulse MerchandisingChitika (pronounced CHIH-tih-ka) was founded in 2003 and is the industry's leading impulse merchandising company. Chitika was founded in May 2003 and is based in Massachusetts. Chitika (pronounced CHIH-tih-ka) helps web publishers generate revenue using innovative publisher-side advertising and merchandising solutions and services.
Chitika doesn't really stand alone as a single advertising solution but instead provides you with a way to compliment your existing advertising / publishing program with some additional Ad Units which are altogether different from the standard ad boxes, pop-unders etc that everybody else provides. Instead of displaying these 'industry standard' advert boxes with text and image ads that all look the same they instead provide active boxes that show targeted products from different manufacturers. If you run a blog for example and discuss a product you may find the chitika box showing links for this product and competitors products. If people purchase these products you get a paid a commission. This is referred to as impulse marketing in the form of Premium Ad Units (eMinimalls). Feel free to give it a try although I think the ideal use of this service would be as a compliment to another advertizers service. E.g. you could show Clicksor context sensitive ads on your site and then compliment these with Chitika's eMinimalls.
For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. If you visit a site showing Chitika's ads from a search engine then the Chitika premium ad unit kicks in showing you ads that are specific to your searching - otherwise you can have it show an alternative ad provider, such as adsense, or you can just have it collapse away to show nothing.
Chitika allows you to display targeted products based on what people searched for to get to your page and you get paid for clicks. It provides a robust comparative shopping experience for your visitors. Visitors will love the interactive search code -- and it makes you money
Click here to visit Chitika's website and sign up today.
6) AdToll
AdToll pays on a CPC basis. Their user interface is great and navigating through the user panel is both easy and pleasant. Payments are available via Cheque, Paypal, ePassporte and Wire/Bank Transfer. It is also possible to use the revenue you earn as a publisher to advertise your website further. Such integration is something that is entirely missing from Google's adsense-adwords.
The newest technology by AdToll is a Peel Away Ad technology that shows a peel on the top right hand side of a web site. When the mouse moves over the peel it opens smoothly to reveal the advert within. This new ad format allows you to make use of the lesser used, yet highly visible top corners of web sites. It is very non intrusive to the site visitor. Since it uses a small amount of space, it is efficient use of web site real estate. An additional plus is that such a new advertising format always draws curious clicks for visitors.
Click here to visit AdToll and sign up for a no obligation account today.
7) Exit Junction
Exit Junction is relatively new and, I believe, a spin off from the now defunct Revenue Pilot. While Revenue Pilot has stopped running, however, Exit Junction is going from strength to strength. Exit Junction offers a unique approach to advertising that is compatible with all the other Ad Networks included Google Adsense. The key to Exit junction is that they focus on showing ads to users as they leave your site rather than as they arrive or as they browse. This approach offers you an additional way to monetize your traffic and also capture ad revenue from those that stumble upon your site from a search engine and then immediately leave.
By adding a small piece of Exit Junction code to the header section of your site users are shown an advert as they hit the back button. For example, if a user came to your site from a Google search and then immediately hit the back button to return to that search they would be shown an Exit Junction Ad in between your page and the Google search and you get paid for this impression. The ad is directly targeted to the search term that brought the visitor to your site in the first place. Hence Exit Junction is an ideal way of complimenting your existing ad services and so increasing your sites revenue without having to switch from your current ad provider.
Exit junction also covers all countries. You get paid for all traffic exiting you site regardless of its origin.
They offer fee free payout via Check or PayPal with earnings of as little as $25 on a monthly basis.
Click here to signup with Exit Junction for a free no obligation account.
8) Yahoo Publisher Network
Yahoo are currently playing catch up to Google and are trying to release their own context sensitive advertising service. This promises to be an excellent alternative to Google Adsense but in reality is likely to be a simple copy with the same restrictive terms and conditions as Google, including $100 minimums on payouts. The system seems to have been in beta test for several years now, perhaps explaining why Yahoo as a company is suffering. Unfortunately while you can visit their site and sign up to register for an account don't expect to actually hear back from them. They are either extremely selective or are simply not accepting new publishers and advertisers, either way they won't even bother to get back to you to let you know this and most applicants won't even receive a reply saying their application has been rejected. Thus until it goes live and it becomes clear what type of website owners Yahoo will be targeting I cannot place it any higher in this list.
Advert wise Yahoo Publisher Network will feature:
Display ads related to the content on your site. You'll earn revenue from qualified clicks.
Integrate other Yahoo! services into your web site, including Add to My Yahoo! (RSS), Y!Q and much more to come...
This beta program is just the beginning. Our mission is to deliver products and services based on the needs of the publishing community.
9) TargetPoint
Targetpoint's services are particularly publisher-oriented, you have absolute control over the appearance of your ads. They provide supervision over ad content. The payouts tend to be reasonable but they can be quite choosey regarding which sites are accepted.
Advert wise Target Point provide:
Adpoint generates content-relevant, revenue-evaluated ads.
Exitpoint helps utilizing the full capacity web exit traffic.
Imagepoint serves visual ads. Known to the rest of the world as Image ads.
Underpoint serves pop-under ad windows.
Searchpoint (beta) features enhanced search capabilities, which enhance your users� experience and generate additional profit.
Registration is free and they pay back a minimum of 60% of the total on-click revenue. Payment options include Bank checks, PayPal and Wire transfers (if eligible).
10) FastClick (Now known as ValueClick)
At first look FastClick would appear to be one of the better alternatives to Google's Adsense however, they are one of many online advertising companies that tend to favor the large customers. You'd think companies would have learnt from Google's success and accepted that the way to make money is to target both large and small. Remember Excite? They went the way of the dodo because they only targeted the top 100 companies rather than the small guys who can't afford large TV adverts and have to advertise on the Internet instead. Anyway, I digress. If you can get yourself accepted to FastClick (now called ValueClick) then you will probably be able to run some reasonably high paying adverts on your site but most small website owners will find that FastClick simply aren't interested.
Advertising wise FastClick (ValueClick) offer an industry-average 65-percent monthly payout on all advertising revenue your website generates. Fastclick pays by the 25th of the month for the previous month by check or PayPal.
Formats include:
Text Ads
Image Ads
Interstitial
Pop-Under
InVue
You can find some suggestions on optimizing ad layouts here. Click here for an unofficial list of high paying keywords.. Click here for a comprehensive list of Google Adsense Alternatives. If you are a small business owner looking for cost effective alternatives to adwords then see this site. A list of the top 10 alternatives to Google Adwords is available here.
AdSense is the current leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow google's servers to show context sensitive advertisements (google Adwords). The left hand side of this page shows an example of a google AdSense skyscraper displaying a text or image ad.
Google's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their sites. They are either denied from joining the Google AdSense program in the first instance, or in a situation that is becoming more and more common do not wish to do business with Google. A number of publishers are also finding their Adsense accounts are being disabled for reasons that are completely beyond their control. The problem is that most of the alternatives to Google's Adsense are pretty useless. Most of the good ones (such as doubleclick) are only interested in very large volume customers and so are not interested in the little guy with his blog who wants to earn a small income on the side. For this reason I have compiled my Top 10 alternatives to Google's Adsense that are ideal for the small time publisher.
If you are a advertiser then you may be interested in these best alternatives to adwords.
Has your adsense account been disabled? Then try these top 10 alternatives.
AdBrite
Bidvertiser
Infolinks
Clicksor
Chitika
AdToll
Exit Junction
Yahoo Publisher Network
Target Point
Fastclick
Note: The descriptions are based on personal experience and do not represent any form of endorsement.
1) AdBrite
AdBrite, is currently one of the best alternatives there is to Google's adsense. While they do not offer the same large selection of ad formats that Clicksor and Google Adsense provide you they do offer the most commonly used ones. In addition they offer inline page links with have some great click through ratios as well as interstitial full page ads which offer an excellent way to monetize all traffic to your site not just traffic that clicks on your ads. Their payouts are also very competitive. They have more relaxed terms and conditions than Adsense and are much more accepting of smaller publishers including bloggers.
If you're a publisher, use AdBrite to set your own ad rates, and approve or reject every ad that's purchased for your site or just have AdBrite auto accept ever ad. AdBrite enables you to instantly sell ads to your visitors via a "Your Ad Here" link, in addition to selling through AdBrite's marketplace and sales team.
Revenue is typically split 75/25 in your favor. Through a small snippet of HTML placed on your site, they handle serving, scheduling, billing, customer service, and sales. About half of AdBrite's sales are generated from the marketplace and sales team, while the other half are generated from users clicking "Your Ad Here" on your website.
While AdBrite can provide publishers with more revenue and better ads than traditional ad networks such as Google AdSense, they work fine along-side them as a way for you to generate additional ad revenue by selling ads directly to your visitors -- something the other ad systems don't do. Ad Brite also lets you select your own minimum bid prices and give you the option of showing an alternative ad service such as Clicksor when bid prices fall below your minimum.
If you're using AdBrite on your website you also have the option to turn off AdBrite's "run-of-network ads" and AdBrite will only display ads that have been approved by you allowing you to prevent competitors ads being shown on your site. If you have no ads running, AdBrite will display nothing but "Your Ad Here" or your alternative ad provider.
Note, from my experiences it can take a day or so from when you signup with AdBrite and put their code on your website to actually start seeing relevant ads showing up. So if you see the message "Advertize on this site" just be patient and give it a day or so and you should start seeing relevant ads showing up.
AdBrite also accepts Blogs and Bloggers as sites so if you are fed up with other programs turning you down because their terms and conditions restrict Blogs try AdBrite.
2) Bidvertiser
Bidvertiser can be a useful alternative to Google and offer some intriguing ad formats including what they refer to as free design. This lets you specify the look and dimensions of your text ads. While a useful feature I have not investigated how well it works but imagine that while it sounds good on paper it could result in lower priced ads being displayed. I.e. most advertisers will probably want to keep control of the layout of their ads and so turn off support for Free design ads.
Bidvertizer pays you either in $25.00 increments by check or $10.00 increments by PayPal.
Customize the layout of your ads: BidVertiser gives you a simple point-and-click tool to help you customize the layout of the ads to fit your site's look and feel, in order to retain the high quality of your website. Bidvertizer also offers the opportunity to block unwanted ads. The reports provided by Bidvertiser are adequate but not outstanding. The only real problem is that they can be picky with who they accept into their program and can be quick to ban users whose websites show what may be perfectly valid fluctuating visitor behaviour. Click here to visit Bidvertiser's website where you can either sign up as a publisher (show peoples ads on your site) or as an advertiser (show your ads on other sites).
3) Infolinks
A relative newcomer to the scene Infolinks specializes in In-Text Advertizing. That is it indexes your page looking for keywords and phrases that are not currently links and converts them into advertizing links. When a user places their mouse over the link a box opens up showing the ad. If they click on the link you get paid. It is very simple and works very effectively. The nice part is that you can use Infolinks to compliment an existing advertizing campaign on your website. For example you can show banner ads with AdBrite or Bidvertiser and show text links with Infolinks. Or you can even show text links with both AdBrite and Infolinks together on the same page to maximize your revenue.
Infolinks claims to be leading the industry with the most relevant in-text advertising links and the highest revenue share - guaranteed. I am not sure how they 'guarantee' this but having used them for several months I can attest that their payouts are indeed good compared to other In-Text advertizing options.
In-Text advertizing is also useful if you have a site under construction. For example, suppose you have built a list of links but have not added all the links yet. Infolinks will parse your page and convert a lot of these into links. People then think these are part of your site, click on them and you get paid. The unobtrusiveness makes it a very attractive way to monetize your site without inundating and alienating your visitors with flashing banners, pop-ups etc.
Infolinks pays you either by check or fee free by PayPal.
Infolinks' features:
Quick and easy setup with no changes to your website
Ads are tightly integrated with your content - no additional space required
Free sign up with no commitments or risk
User triggered, less intrusive advertising that won't distract from your site's content
Highly relevant In-Text ads for your site visitors with record high conversion rates
Click here to visit Infolink's website and signup for an account to give them a try. As with most alternatives to adsense it is free and there is no obligation.
4) Clicksor
Clicksor is one of the current leaders of the small publisher Adsense competition. They have payouts upto a market leading 85% and unlike a number of alternatives the cost per click bid values are high enough that you can earn a decent income. They are also, in my experience, much more tollerant than Google. Their terms and conditions suggest that you should only place one copy of their code on a page but as long as you only place a single pop-up or DHTML code on a page they seem happy to let you place many context sensitive ad blocks on a single site.
Clicksor also has a big advantage over a number of the lower ranked alternatives on this site in that their ads are truly context sensitive. Thus while you can provide keywords they have technology that will also show ads targeted to the content of your site. This means your visitors are exposed to ads of the same subject as they were searching for when they reached your site and thus vastly increases the click thru ratio and thus your sites earning potential. The context sensitive nature also saves you the hassle of having to specify keywords for all of your sites and decide in advance what people might be looking for.
The online stats provided by Clicksor are not perfect but they are enough for you to keep track of the trends with your site. They also allow you to add as many sites / domains as you want under a single account. You also only need the root page of your site approved. Once this is done you can place ads on all of your sub pages.
The payment schedule with Clicksor is also much better geared to the small site owner. In any pay period in which your earnings exceed $50.00 ($20.00 with PayPal), payments are made either by check or instantly through PayPal ($20.00 minimum for PayPal). Revenue totaling less that $50 (PP $20) will rolled into the following period. The pay period is based on a 15 day schedule so you can get paid much more frequently. Clicksor also do not require a Social Security (SSN) or Individual Tax Identity Number (ITIN) to join and so while this 'technically' does not help US site owners with their tax liability it does make it much easier for non US citizens to join up and start earning revenue.
That said I have had several reports of late about Clicksor becoming more picky about who they accept and rejecting accounts. This is especially true of sites not based in the USA, Canada or the UK as well as sites not predominantly in English. I have also seen issues with their reporting of earnings, especially referrals not working properly. Thus I have moved them further down the list but I still recommend you to try them.
Advert wise Clicksor features:
Multiple formats available including text, image and animated ads.
Text Links
Image Ads
Flash Ads
Animation Ads
Banners
Pop unders
Interstitial Ads (NEW)
Dynamic (DHTML) highlighting
Click here to visit Clicksor's website and sign up for an account to try it out. There is no obligation and no fees ever. Note, once you start adding the advert code to your site it can take up to 24 hours for Clicksor to get up to speed as it were so initially you may see some ads that don't appear to be relevant. Once their contextual engine kicks in, however, the relevance quickly improves.
5) Chitika
Chitika - The Leader in Impulse MerchandisingChitika (pronounced CHIH-tih-ka) was founded in 2003 and is the industry's leading impulse merchandising company. Chitika was founded in May 2003 and is based in Massachusetts. Chitika (pronounced CHIH-tih-ka) helps web publishers generate revenue using innovative publisher-side advertising and merchandising solutions and services.
Chitika doesn't really stand alone as a single advertising solution but instead provides you with a way to compliment your existing advertising / publishing program with some additional Ad Units which are altogether different from the standard ad boxes, pop-unders etc that everybody else provides. Instead of displaying these 'industry standard' advert boxes with text and image ads that all look the same they instead provide active boxes that show targeted products from different manufacturers. If you run a blog for example and discuss a product you may find the chitika box showing links for this product and competitors products. If people purchase these products you get a paid a commission. This is referred to as impulse marketing in the form of Premium Ad Units (eMinimalls). Feel free to give it a try although I think the ideal use of this service would be as a compliment to another advertizers service. E.g. you could show Clicksor context sensitive ads on your site and then compliment these with Chitika's eMinimalls.
For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. If you visit a site showing Chitika's ads from a search engine then the Chitika premium ad unit kicks in showing you ads that are specific to your searching - otherwise you can have it show an alternative ad provider, such as adsense, or you can just have it collapse away to show nothing.
Chitika allows you to display targeted products based on what people searched for to get to your page and you get paid for clicks. It provides a robust comparative shopping experience for your visitors. Visitors will love the interactive search code -- and it makes you money
Click here to visit Chitika's website and sign up today.
6) AdToll
AdToll pays on a CPC basis. Their user interface is great and navigating through the user panel is both easy and pleasant. Payments are available via Cheque, Paypal, ePassporte and Wire/Bank Transfer. It is also possible to use the revenue you earn as a publisher to advertise your website further. Such integration is something that is entirely missing from Google's adsense-adwords.
The newest technology by AdToll is a Peel Away Ad technology that shows a peel on the top right hand side of a web site. When the mouse moves over the peel it opens smoothly to reveal the advert within. This new ad format allows you to make use of the lesser used, yet highly visible top corners of web sites. It is very non intrusive to the site visitor. Since it uses a small amount of space, it is efficient use of web site real estate. An additional plus is that such a new advertising format always draws curious clicks for visitors.
Click here to visit AdToll and sign up for a no obligation account today.
7) Exit Junction
Exit Junction is relatively new and, I believe, a spin off from the now defunct Revenue Pilot. While Revenue Pilot has stopped running, however, Exit Junction is going from strength to strength. Exit Junction offers a unique approach to advertising that is compatible with all the other Ad Networks included Google Adsense. The key to Exit junction is that they focus on showing ads to users as they leave your site rather than as they arrive or as they browse. This approach offers you an additional way to monetize your traffic and also capture ad revenue from those that stumble upon your site from a search engine and then immediately leave.
By adding a small piece of Exit Junction code to the header section of your site users are shown an advert as they hit the back button. For example, if a user came to your site from a Google search and then immediately hit the back button to return to that search they would be shown an Exit Junction Ad in between your page and the Google search and you get paid for this impression. The ad is directly targeted to the search term that brought the visitor to your site in the first place. Hence Exit Junction is an ideal way of complimenting your existing ad services and so increasing your sites revenue without having to switch from your current ad provider.
Exit junction also covers all countries. You get paid for all traffic exiting you site regardless of its origin.
They offer fee free payout via Check or PayPal with earnings of as little as $25 on a monthly basis.
Click here to signup with Exit Junction for a free no obligation account.
8) Yahoo Publisher Network
Yahoo are currently playing catch up to Google and are trying to release their own context sensitive advertising service. This promises to be an excellent alternative to Google Adsense but in reality is likely to be a simple copy with the same restrictive terms and conditions as Google, including $100 minimums on payouts. The system seems to have been in beta test for several years now, perhaps explaining why Yahoo as a company is suffering. Unfortunately while you can visit their site and sign up to register for an account don't expect to actually hear back from them. They are either extremely selective or are simply not accepting new publishers and advertisers, either way they won't even bother to get back to you to let you know this and most applicants won't even receive a reply saying their application has been rejected. Thus until it goes live and it becomes clear what type of website owners Yahoo will be targeting I cannot place it any higher in this list.
Advert wise Yahoo Publisher Network will feature:
Display ads related to the content on your site. You'll earn revenue from qualified clicks.
Integrate other Yahoo! services into your web site, including Add to My Yahoo! (RSS), Y!Q and much more to come...
This beta program is just the beginning. Our mission is to deliver products and services based on the needs of the publishing community.
9) TargetPoint
Targetpoint's services are particularly publisher-oriented, you have absolute control over the appearance of your ads. They provide supervision over ad content. The payouts tend to be reasonable but they can be quite choosey regarding which sites are accepted.
Advert wise Target Point provide:
Adpoint generates content-relevant, revenue-evaluated ads.
Exitpoint helps utilizing the full capacity web exit traffic.
Imagepoint serves visual ads. Known to the rest of the world as Image ads.
Underpoint serves pop-under ad windows.
Searchpoint (beta) features enhanced search capabilities, which enhance your users� experience and generate additional profit.
Registration is free and they pay back a minimum of 60% of the total on-click revenue. Payment options include Bank checks, PayPal and Wire transfers (if eligible).
10) FastClick (Now known as ValueClick)
At first look FastClick would appear to be one of the better alternatives to Google's Adsense however, they are one of many online advertising companies that tend to favor the large customers. You'd think companies would have learnt from Google's success and accepted that the way to make money is to target both large and small. Remember Excite? They went the way of the dodo because they only targeted the top 100 companies rather than the small guys who can't afford large TV adverts and have to advertise on the Internet instead. Anyway, I digress. If you can get yourself accepted to FastClick (now called ValueClick) then you will probably be able to run some reasonably high paying adverts on your site but most small website owners will find that FastClick simply aren't interested.
Advertising wise FastClick (ValueClick) offer an industry-average 65-percent monthly payout on all advertising revenue your website generates. Fastclick pays by the 25th of the month for the previous month by check or PayPal.
Formats include:
Text Ads
Image Ads
Interstitial
Pop-Under
InVue
You can find some suggestions on optimizing ad layouts here. Click here for an unofficial list of high paying keywords.. Click here for a comprehensive list of Google Adsense Alternatives. If you are a small business owner looking for cost effective alternatives to adwords then see this site. A list of the top 10 alternatives to Google Adwords is available here.
HOW TO MAKE CLOUD ON YOUR BLOG
ADSENSE MAKE MONEY
Step 1 - Get a list tags, and their frequency
SELECT COUNT(tag) AS tagCount, tag
FROM tblblogtags
GROUP BY tag
In my tag cloud I list all my tags, but if you have a lot of tags you may want to limit the min number of occurrences using a HAVING statement. For example HAVING tagCount > 5
Step 2 - Find the Max and Min frequency
Step 3 - Find the difference between max and min, and the distribution
You can define the distribution to be more granular if you like by dividing by a larger number, and using more font sizes below. You will probably need to play with this to get your tag cloud to look good.
Step 4 - Loop over the tags, and output with size
#tags.tag#
Step 5 - add css classes to your stylesheet.smallestTag { font-size: xx-small; }
.smallTag { font-size: small; }
.mediumTag { font-size: medium; }
.largeTag { font-size: large; }
.largestTag { font-size: xx-large; }
There are probably lots of different ways to build a tag cloud, but this is the first method that came to mind.
Step 1 - Get a list tags, and their frequency
SELECT COUNT(tag) AS tagCount, tag
FROM tblblogtags
GROUP BY tag
In my tag cloud I list all my tags, but if you have a lot of tags you may want to limit the min number of occurrences using a HAVING statement. For example HAVING tagCount > 5
Step 2 - Find the Max and Min frequency
Step 3 - Find the difference between max and min, and the distribution
You can define the distribution to be more granular if you like by dividing by a larger number, and using more font sizes below. You will probably need to play with this to get your tag cloud to look good.
Step 4 - Loop over the tags, and output with size
#tags.tag#
Step 5 - add css classes to your stylesheet.smallestTag { font-size: xx-small; }
.smallTag { font-size: small; }
.mediumTag { font-size: medium; }
.largeTag { font-size: large; }
.largestTag { font-size: xx-large; }
There are probably lots of different ways to build a tag cloud, but this is the first method that came to mind.
HOW TO PUT TEXT INSIDE SEARCH FORM?
ADSENSE MAKE MONEY
Most blog templates come with search forms that have no text inside the input area. While this standard solution is fine, you might want to personalize your search form by adding a default text to it.
The text can help readers to identify the search area more easily, encourage them to use the search function or even clarify the searching process for non-experienced users. Here are some examples of texts that you can include on your box:
Search
Search here
Search this blog
To search, type and hit enter
Now lets clarify how to place the text inside the search form. The first thing you need to locate is the the search form code. Wordpress users should be able to find it within the header.php or sidebar.php files, depending on where your search box is located. Once you find the code look for the a line similar to this one:
Now you will need to add three new arguments inside that line:
value=”Text to be displayed here”
onfocus=”if(this.value==this.defaultValue)this.value=”;”
onblur=”if(this.value==”)this.value=this.defaultValue;”
The last two arguments make sure that the text you inserted will disappear once the user clicks on the input area, and also that it will reappear if the user clicks somewhere else. The final line of code will look like this:
Most blog templates come with search forms that have no text inside the input area. While this standard solution is fine, you might want to personalize your search form by adding a default text to it.
The text can help readers to identify the search area more easily, encourage them to use the search function or even clarify the searching process for non-experienced users. Here are some examples of texts that you can include on your box:
Search
Search here
Search this blog
To search, type and hit enter
Now lets clarify how to place the text inside the search form. The first thing you need to locate is the the search form code. Wordpress users should be able to find it within the header.php or sidebar.php files, depending on where your search box is located. Once you find the code look for the a line similar to this one:
Now you will need to add three new arguments inside that line:
value=”Text to be displayed here”
onfocus=”if(this.value==this.defaultValue)this.value=”;”
onblur=”if(this.value==”)this.value=this.defaultValue;”
The last two arguments make sure that the text you inserted will disappear once the user clicks on the input area, and also that it will reappear if the user clicks somewhere else. The final line of code will look like this:
Most blog templates come with search forms that have no text inside the input area. While this standard solution is fine, you might want to personalize your search form by adding a default text to it.
The text can help readers to identify the search area more easily, encourage them to use the search function or even clarify the searching process for non-experienced users. Here are some examples of texts that you can include on your box:
Search
Search here
Search this blog
To search, type and hit enter
Now lets clarify how to place the text inside the search form. The first thing you need to locate is the the search form code. Wordpress users should be able to find it within the header.php or sidebar.php files, depending on where your search box is located. Once you find the code look for the a line similar to this one:
Now you will need to add three new arguments inside that line:
value=”Text to be displayed here”
onfocus=”if(this.value==this.defaultValue)this.value=”;”
onblur=”if(this.value==”)this.value=this.defaultValue;”
The last two arguments make sure that the text you inserted will disappear once the user clicks on the input area, and also that it will reappear if the user clicks somewhere else. The final line of code will look like this:
Most blog templates come with search forms that have no text inside the input area. While this standard solution is fine, you might want to personalize your search form by adding a default text to it.
The text can help readers to identify the search area more easily, encourage them to use the search function or even clarify the searching process for non-experienced users. Here are some examples of texts that you can include on your box:
Search
Search here
Search this blog
To search, type and hit enter
Now lets clarify how to place the text inside the search form. The first thing you need to locate is the the search form code. Wordpress users should be able to find it within the header.php or sidebar.php files, depending on where your search box is located. Once you find the code look for the a line similar to this one:
Now you will need to add three new arguments inside that line:
value=”Text to be displayed here”
onfocus=”if(this.value==this.defaultValue)this.value=”;”
onblur=”if(this.value==”)this.value=this.defaultValue;”
The last two arguments make sure that the text you inserted will disappear once the user clicks on the input area, and also that it will reappear if the user clicks somewhere else. The final line of code will look like this:
Rabu, 07 April 2010
MANAGE YOUR ACCOUNT
ADSENSE MAKE MONEY
My series of AdSense tips (the inspiration for my AdSense book Make Easy Money with Google) continues with a tip about who should control an AdSense account. This tip comes directly from a conversation I had with someone who had been ripped off. Why were they ripped off? Because they weren't in control of their AdSense account.
For some sites, an AdSense account is like a license to print money. Now, most sites aren't making thousands of dollars a month from AdSense, but it's very feasible for niche sites to make a hundred or more dollars a month — see Rick's recent entry on Feedbuzzard, for example. Whether you're making a lot or not so much, it's still extra income that should be coming your way.
I say should because the reality is that many people outsource the management of their sites third parties. Not everyone has the time or the expertise to develop their own Web pages (though it's not that's difficult to learn the basics, as I show in Make Easy Money with Google), so outsourcing the development and maintenance of a site may make sense in many cases. But don't outsource the management of your AdSense account or, worse yet, let someone else use their own account to display ads on your site. The AdSense account should be registered in your name (or the name of your business), not in anyone else's name. The money should be sent to you directly, as should the tax information. If you want to give the guys maintaining your site a cut of the revenue, fine, but do it yourself from the money that Google sends you, don't have the money sent to Google.
For similar reasons, make sure that the ownership and control of your domain name rests with you and not a third party. Your domain name (or domain names, it's common to have more than one, even if they just point to the same site) is a valuable resource, it's part of your brand. Take the time to learn how to use a domain name registrar (it's easy) and manage the names yourself. If you ever have problems with your hosting service, for example, you won't be held hostage by them (you do have local backup copies of your website, don't you?) if you control the domain name — there are plenty of web hosting companies out there eager for your business.
My series of AdSense tips (the inspiration for my AdSense book Make Easy Money with Google) continues with a tip about who should control an AdSense account. This tip comes directly from a conversation I had with someone who had been ripped off. Why were they ripped off? Because they weren't in control of their AdSense account.
For some sites, an AdSense account is like a license to print money. Now, most sites aren't making thousands of dollars a month from AdSense, but it's very feasible for niche sites to make a hundred or more dollars a month — see Rick's recent entry on Feedbuzzard, for example. Whether you're making a lot or not so much, it's still extra income that should be coming your way.
I say should because the reality is that many people outsource the management of their sites third parties. Not everyone has the time or the expertise to develop their own Web pages (though it's not that's difficult to learn the basics, as I show in Make Easy Money with Google), so outsourcing the development and maintenance of a site may make sense in many cases. But don't outsource the management of your AdSense account or, worse yet, let someone else use their own account to display ads on your site. The AdSense account should be registered in your name (or the name of your business), not in anyone else's name. The money should be sent to you directly, as should the tax information. If you want to give the guys maintaining your site a cut of the revenue, fine, but do it yourself from the money that Google sends you, don't have the money sent to Google.
For similar reasons, make sure that the ownership and control of your domain name rests with you and not a third party. Your domain name (or domain names, it's common to have more than one, even if they just point to the same site) is a valuable resource, it's part of your brand. Take the time to learn how to use a domain name registrar (it's easy) and manage the names yourself. If you ever have problems with your hosting service, for example, you won't be held hostage by them (you do have local backup copies of your website, don't you?) if you control the domain name — there are plenty of web hosting companies out there eager for your business.
ADSENSE MAKE MONEY
Many of the pages on this site display text ads from Google's AdWords program. To display these ads, a site must join Google's AdSense program. Joining is free, but not all sites are eligible to join. Once you're accepted, however, it's very simple to place the ads on your pages and to start generating revenue for your site. AdSense will serve ads that are generally very relevant to the content of a particular page. Here are some tips based on my experiences so far with the AdSense program.
Tip #1: Don't put ads on empty pages.
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.
If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site:
Thank you for taking the time to update your site. New ads will start appearing on your site the next time our crawler re-indexes your site. Unfortunately at this time, we are unable to control how often our crawlers index the content on your site.
Crawling is done automatically by our bots. When new pages are added to your website or introduced to the AdSense program, our crawlers will usually get to them within 30 minutes. If you make changes to a page, however, it may take up to 2 or 3 weeks before the changes are reflected in our index. Until we are able to crawl your web pages, you may notice public service ads, for which you will not receive any earnings.
It's better to flesh out the page before you start displaying ads on it.
Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:
Please feel free to email us at adsense-tech@google.com if you have additional technical questions or concerns. For general program or account questions, please email adsense-support@google.com.
Their responses are always very polite, and they appreciate getting problem reports and suggestions.
Tip #3: Avoid non-English characters on English pages
This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:
Hello Eric,
Thank you for bringing this issue to our attention.
We are currently working as quickly as we can to address this problem. As soon as we have more information for you, we will email you again.
We appreciate your patience.
Sincerely,
The Google Team
Until this is resolved, I've decided to strip out all accents except on the pages that are actually in French.
Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here: http://www.ranks.nl/tools/spider.html
This lets you fine-tune the page before exposing it to the AdSense crawler.
Many of the pages on this site display text ads from Google's AdWords program. To display these ads, a site must join Google's AdSense program. Joining is free, but not all sites are eligible to join. Once you're accepted, however, it's very simple to place the ads on your pages and to start generating revenue for your site. AdSense will serve ads that are generally very relevant to the content of a particular page. Here are some tips based on my experiences so far with the AdSense program.
Tip #1: Don't put ads on empty pages.
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.
If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site:
Thank you for taking the time to update your site. New ads will start appearing on your site the next time our crawler re-indexes your site. Unfortunately at this time, we are unable to control how often our crawlers index the content on your site.
Crawling is done automatically by our bots. When new pages are added to your website or introduced to the AdSense program, our crawlers will usually get to them within 30 minutes. If you make changes to a page, however, it may take up to 2 or 3 weeks before the changes are reflected in our index. Until we are able to crawl your web pages, you may notice public service ads, for which you will not receive any earnings.
It's better to flesh out the page before you start displaying ads on it.
Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:
Please feel free to email us at adsense-tech@google.com if you have additional technical questions or concerns. For general program or account questions, please email adsense-support@google.com.
Their responses are always very polite, and they appreciate getting problem reports and suggestions.
Tip #3: Avoid non-English characters on English pages
This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:
Hello Eric,
Thank you for bringing this issue to our attention.
We are currently working as quickly as we can to address this problem. As soon as we have more information for you, we will email you again.
We appreciate your patience.
Sincerely,
The Google Team
Until this is resolved, I've decided to strip out all accents except on the pages that are actually in French.
Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here: http://www.ranks.nl/tools/spider.html
This lets you fine-tune the page before exposing it to the AdSense crawler.
Where to go to register with the blog search engines and the blog-specific directories
Your website should be ready to register. Minimally it need to be made of validated code, and have regular posts over the last few weeks.
Blogs have their own search engines and directories.
Some accept your Blog URL, which is like http://www.blog.com/
Some accept your feed URL, which is usually something like http://www.blog.com/feed.xml or http://www.blog.com/atom.xml
A blog directory usually won't change your listing whenever you post content. So if you are offered the option to choose your listing description, make sure you including your main keywords.
Setting up Your Ping Services
Once it knows about you, a blog search engine will crawl your blog surprisingly often looking for fresh information. You want to make sure it knows to recrawl whenever you've updated your blog. To do this, you ping them. So everywhere you register your blog with should be added to your ping list if they provide a specific ping address, sometimes called an RPC.
If your blog software has a working ping client (meaning you can add places to ping to your configuration) you should immediately add all ping services to it, even before you register your site. Blog search engines that don't accept submissions will still regularly check the contents of ping services to see who is actually posting content.
Here is what you need to get your ping client started. Enter the URL listed next to each listing below into your blog's "ping list" or "ping client" where it says to, and you're set.
If you don't have a ping client, you can download one called effbot from Fredrik Lundh. Ping clients are included in the vast majority of blogging tools.
Blog Ping List
Our list is pared down to places that accept all blogs without regard to specialty, where most of our clients will care about getting into. We have tried to limit it to blog search engines and directories that matter most. This changes constantly, still, while blog search is still new. There are probably thousands of places you could ping depending on your blog's niche and your needs. If you want a very specific list, do some research for industry-specific ping locations at blogging forums or ask other bloggers in your industry who they ping.
However, you will need to do more before all of those pings will work. You must register your blog with most of the places you are pinging, for instance pingomatic, before your ping will be effective.
The ping list got so much data that we moved it to its own page. Here's the blog ping list.
Why not just ping? Why do I have to submit my blog?
Many of the places on our blog search engine and directory list (below) will not really do anything with your pings until the day that you register yourself. Many of these places want to put you through extra hoops as part of verifying that you are a real blogger before your ping counts for anything.
Pinging also won't get you listed in the blog directories. Those require actually going there and submitting. While pinging may have once been instant gratification, and in some places still is, spam blogs have made it so more places are expecting you to prove you're real before you're taken seriously. Some have required registration all along. So pull up a chair and get comfy, you have some registrations to do.
The good news is that everything is free.
Blog Search Engines
Search TechnoratiTechnorati Sign-Up PageTechnorati Ping Page
Submit: RSS feed
At Technorati, you must sign up, then claim your feed - tell them the tags you think your site should have (AKA your biggest keywords). After that, ping them when you have new content.
It is free to be included at Technorati. Technorati is very good at organizing around tags and working with bloggers who use tags. Your categories read as tags in your blog posts when you send a feed to technorati, so even if you are not using tags you may still rank for your category name as a "tag" at Technorati. Tags used properly can vastly improve your chances of getting exposure on Technorati. Don't expect to be ranked unless you posted within the last hour.
Adding a relationship of "tag" to a link makes it a tag. Technorati has also been known to go out and find your tags even if you don't register. We still recommend registering because they still want you to do it.
Google BlogSearchGoogle BlogSearch registrationPing Google Blog Search
Submit: N/A
Google bought Blogger Search, and Google Blog Search was born. You can still access the exact same search on blogger.com as well. You can ping Google blog search by adding http://blogsearch.google.com/ping to your ping list. You can also submit your feed manually at that link.
Bloglines Blog SearchRegister or Login to add your blog to Bloglines
Submit: Feed
Bloglines is a popular blog-collection service website, allowing subscribers to control all the blogs that they read and check on, and to preview, search, or otherwise arrange their blogs. It is also now powering Ask.com's blog search.
The best way to get into bloglines and do well here is to offer a button on your blog to subscribe through bloglines. Here's example button text:Add to BloglinesOf course you have to change the part that refers to your feed before you post it. As soon as a bloglines member subscribes, then you're in. If you're in a hurry and have registered with bloglines, use this form.
On the resulting page, preview your feed to make sure it's working, and then press the subscribe button. If your blog was not already in their huge index, it will be now. Every subscriber helps your rank here, which is why we recommend the button.
Search Blogdigger
Blogdigger Submission
Submit: RSS or Atom Feed
Allows search by date or relevance. Remarkably low on spam most of the time. This can make it easier for you to rank well in because of those two factors.
-->
Sign up for NewsGator OnlineAdd you Feed to Syndic8
Submit: XML Document (includes RSS Feeds)
NewsGator is a popular online RSS aggregator (feed service) and it gets its search content from Syndic8, so that's where to submit if you want to get into Newsgator. Once you've suggested the feed at syndic8 (and been reviewed and approved) it becomes much more worth it to ping.
Search Syndic8Join Syndic8Add you Feed to Syndic8
Submit: XML Document (includes RSS Feeds)
Syndic8 is an XML document search engine for anything syndicated. To submit, you'll need to create an editor account, verify your email address and then you can submit content.
Search BlogPulseBlogPulse Submit
Submit: URL and email address
BlogPulse is a service of Neilsen BuzzMetrics™ and is the blog search engine of AOL, according to recent news.
Search PubsubPubsub Submission - is currently disabled
Submit: Feed only
Something of a blog-subscription-finding website, it will actually accept any feed, blog or not.
Submit the location of your feed, and then ping them when you have new content from then on.
Search Del.icio.us
Submit: No submission accepted
Delicious is technically not a blog search engine, but a social bookmark manager widely used to tag blogs. But what does that really matter if it is where people go to search for blogs. The point is you want to get some exposure here, right?
We don't recommend going to the trouble to sign up for a delicious account and trying to tag your own way to popularity. It is like using a dropper to fill an ocean. Unless you've already got an account, in which case it can't hurt to tag yourself silly.
But to get any real traffic from delicious, or hopefully even show on in the top results for your chosen tags on delicious, your posts have to be repeatedly bookmarked to delicious (called "tagged") and given the same or similar tags (keywords) by the many people tagging you to delicious. To help this along, we recommend making sure that you add a tag creating tool to your blog software that lets you choose tags (single word descriptions or subject matter) to apply to each post. Consider carefully what tags to use. If you'd choose it asa category or as a subject, it's a good tag. Don't use small common words or stop words in your tags when choosing tags for your posts. We recommend this because the person tagging you to delicious will usually just stick with your chosen tags, improving your chances for that tag at delicious.
Then make sure you also get an "tag this to delicious" plug-in for your blog, or choose to activate that option on your blog software if it comes with it. If you don't have any such thing available, you can use the "tagometer" that Delicious offers. This is recognizeable to delicious members and encourages them to tag your site. Here's where to get the code for the tagometer, so that you can add it to your blog if you want. It is a bit of an eyesore, but does come in two shapes - sidebar box or one-liner for under posts. It requires JavaScript enabled to work.
Sorry, there is no way to cheat on Delicious. Just make your content supremely taggable and interesting and you may end up being in with the popular crowd at delicious.
Search Digg
Submit: No submission accepted
Digg is another social bookmarking system, similar to Delicious, and is a user-powered content community. As with Delicious, make your content supremely "diggable" (bookmark friendly. interesting, unique) to get Digged or Dugg (tagged to Digg's community bookmarking system).
Usually, there is a "Digg this" plug-in available, or an option to turn on within your blog software. If not, Digg offers tools to integrate digg into your blog, in the form of buttons & badges or a Digg counter that says how many people Digg you, either of which encourages Digging of your blog posts.
Stumble Upon
Submit: No submission accepted
StumbleUpon is a popular social networking site. Your blog's readership chooses to "stumble this" when and where they like your content. Writing fresh, enjoyable content that directly relates to your chosen niche is the best way to get stumbled upon.
The way to urge people to onto the StumbleUpon "radar screen" is to provide a "Stumble This" link on your blog. The StumbleUpon website lists third party add-ons that can help you and provides pre-written link code for how to add a "stumble this" link to your blog. You will need to adjust the code to work on your own site.
Blog Directories
There aren't a lot of good blog directories out there. We certainly chose NOT to include a far greater number than we actually did end up putting in this list. (We are adding more piecemeal as we find good ones. Please recommend one to us if you find a good one that isn't just loaded with spammy blogs.)
All of these are free (or offer a free option) unless a cost is mentioned.
BlogHub DirectoryBlogHub Registration and Submission
Submit: Blog URL
This blog directory allows you to include a good description, a lot of extra information, and you can also upload a screenshot of your blog here if you want, or a picture of yourself. You will need to create a username and password, collect your email, confirm the account by following the instructions in the email, and then logging in to access the Submit page.
blogcatalog DirectorySubmit to blogcatalog
Submit: Blog URL
Blog Catalog lets you choose up to three categories, and a description. It is editor reviewed (that's good).
BlogExplosion DirectoryJoin and then Submit at BlogExplosion
Submit: Blog URL
The process takes a while here. First you have to become a member of Blogexplosion by giving them your email and going through the verification process. Then you can log in and add or edit your blogs here. Once you've done that, make sure you also go through the validation process for each blog you add. They let you upload a thumbnail, provide descriptions and things like that for every validated blog you register here. They also have numerous additional blog-community services and doodads, and it's free.
The process is long, but it is the only way to get into this directory. It's not easy, which is why it's a good idea to enter your blog here. Blog directories are a sign of trust and help your rank.
All-Blogs DirectorySubmit at All-Blogs
Submit: Blog URL and Feed
We admit, the logo reminds us of pre-Y2K family photo websites, but this is still a good directory. We don't recommend choosing to pay for better placement here. We don't recommend paying for placement in ANY blog directory — there are still a good number of reputable free directories, so why encourage it.
Best of the Web Blogs DirectorySubmit to Best of the Web
Submit: Blog URL and Feed
Best of The Web is a reputable directory that has existed for quite some time. We recommend submitting here. Dig in, find your category, and then click on the "submit a blog to this category" link. Submit both your URL and your feed location (any standard feed format taken, even audio or video - like podcasts). It will be reviewed by an editor who has final say on the description and category.
Blog Flux Directory
Register and Submit to Blog Flux
Submit: Blog URL
You must register, then submit here. After that, ping them when you update.
Blogtopsites
Register at Blog Top Sites
Submit: Blog URL
Choose a category, then click on the "Add/Register a Site" link. You will be asked about uploading a banner, so have one ready if you want to do that.
-->
Blo.gsRegister at Blo.gs
Submit: Blog URL, direct check URL & Feed location
Yes, there really is a dot in the middle of that. Registration is required, then ping when you have new content. If you don't know what a direct check URL is, your blog's home page or index page is fine.
Globe of BlogsRegister
Submit: Blog URL
Register at the above URL to be included.
iBlog Business Blog DirectoryRegister at this Blog Directory
Submit: Blog URL
Register at the above URL to be included. It is for business blogs only and is human reviewed. When this blog was suggested to us, is was presented as not being a "link dumping" zone, but a real directory that takes pride in the directory's quality.
Your website should be ready to register. Minimally it need to be made of validated code, and have regular posts over the last few weeks.
Blogs have their own search engines and directories.
Some accept your Blog URL, which is like http://www.blog.com/
Some accept your feed URL, which is usually something like http://www.blog.com/feed.xml or http://www.blog.com/atom.xml
A blog directory usually won't change your listing whenever you post content. So if you are offered the option to choose your listing description, make sure you including your main keywords.
Setting up Your Ping Services
Once it knows about you, a blog search engine will crawl your blog surprisingly often looking for fresh information. You want to make sure it knows to recrawl whenever you've updated your blog. To do this, you ping them. So everywhere you register your blog with should be added to your ping list if they provide a specific ping address, sometimes called an RPC.
If your blog software has a working ping client (meaning you can add places to ping to your configuration) you should immediately add all ping services to it, even before you register your site. Blog search engines that don't accept submissions will still regularly check the contents of ping services to see who is actually posting content.
Here is what you need to get your ping client started. Enter the URL listed next to each listing below into your blog's "ping list" or "ping client" where it says to, and you're set.
If you don't have a ping client, you can download one called effbot from Fredrik Lundh. Ping clients are included in the vast majority of blogging tools.
Blog Ping List
Our list is pared down to places that accept all blogs without regard to specialty, where most of our clients will care about getting into. We have tried to limit it to blog search engines and directories that matter most. This changes constantly, still, while blog search is still new. There are probably thousands of places you could ping depending on your blog's niche and your needs. If you want a very specific list, do some research for industry-specific ping locations at blogging forums or ask other bloggers in your industry who they ping.
However, you will need to do more before all of those pings will work. You must register your blog with most of the places you are pinging, for instance pingomatic, before your ping will be effective.
The ping list got so much data that we moved it to its own page. Here's the blog ping list.
Why not just ping? Why do I have to submit my blog?
Many of the places on our blog search engine and directory list (below) will not really do anything with your pings until the day that you register yourself. Many of these places want to put you through extra hoops as part of verifying that you are a real blogger before your ping counts for anything.
Pinging also won't get you listed in the blog directories. Those require actually going there and submitting. While pinging may have once been instant gratification, and in some places still is, spam blogs have made it so more places are expecting you to prove you're real before you're taken seriously. Some have required registration all along. So pull up a chair and get comfy, you have some registrations to do.
The good news is that everything is free.
Blog Search Engines
Search TechnoratiTechnorati Sign-Up PageTechnorati Ping Page
Submit: RSS feed
At Technorati, you must sign up, then claim your feed - tell them the tags you think your site should have (AKA your biggest keywords). After that, ping them when you have new content.
It is free to be included at Technorati. Technorati is very good at organizing around tags and working with bloggers who use tags. Your categories read as tags in your blog posts when you send a feed to technorati, so even if you are not using tags you may still rank for your category name as a "tag" at Technorati. Tags used properly can vastly improve your chances of getting exposure on Technorati. Don't expect to be ranked unless you posted within the last hour.
Adding a relationship of "tag" to a link makes it a tag. Technorati has also been known to go out and find your tags even if you don't register. We still recommend registering because they still want you to do it.
Google BlogSearchGoogle BlogSearch registrationPing Google Blog Search
Submit: N/A
Google bought Blogger Search, and Google Blog Search was born. You can still access the exact same search on blogger.com as well. You can ping Google blog search by adding http://blogsearch.google.com/ping to your ping list. You can also submit your feed manually at that link.
Bloglines Blog SearchRegister or Login to add your blog to Bloglines
Submit: Feed
Bloglines is a popular blog-collection service website, allowing subscribers to control all the blogs that they read and check on, and to preview, search, or otherwise arrange their blogs. It is also now powering Ask.com's blog search.
The best way to get into bloglines and do well here is to offer a button on your blog to subscribe through bloglines. Here's example button text:Add to BloglinesOf course you have to change the part that refers to your feed before you post it. As soon as a bloglines member subscribes, then you're in. If you're in a hurry and have registered with bloglines, use this form.
On the resulting page, preview your feed to make sure it's working, and then press the subscribe button. If your blog was not already in their huge index, it will be now. Every subscriber helps your rank here, which is why we recommend the button.
Search Blogdigger
Blogdigger Submission
Submit: RSS or Atom Feed
Allows search by date or relevance. Remarkably low on spam most of the time. This can make it easier for you to rank well in because of those two factors.
-->
Sign up for NewsGator OnlineAdd you Feed to Syndic8
Submit: XML Document (includes RSS Feeds)
NewsGator is a popular online RSS aggregator (feed service) and it gets its search content from Syndic8, so that's where to submit if you want to get into Newsgator. Once you've suggested the feed at syndic8 (and been reviewed and approved) it becomes much more worth it to ping.
Search Syndic8Join Syndic8Add you Feed to Syndic8
Submit: XML Document (includes RSS Feeds)
Syndic8 is an XML document search engine for anything syndicated. To submit, you'll need to create an editor account, verify your email address and then you can submit content.
Search BlogPulseBlogPulse Submit
Submit: URL and email address
BlogPulse is a service of Neilsen BuzzMetrics™ and is the blog search engine of AOL, according to recent news.
Search PubsubPubsub Submission - is currently disabled
Submit: Feed only
Something of a blog-subscription-finding website, it will actually accept any feed, blog or not.
Submit the location of your feed, and then ping them when you have new content from then on.
Search Del.icio.us
Submit: No submission accepted
Delicious is technically not a blog search engine, but a social bookmark manager widely used to tag blogs. But what does that really matter if it is where people go to search for blogs. The point is you want to get some exposure here, right?
We don't recommend going to the trouble to sign up for a delicious account and trying to tag your own way to popularity. It is like using a dropper to fill an ocean. Unless you've already got an account, in which case it can't hurt to tag yourself silly.
But to get any real traffic from delicious, or hopefully even show on in the top results for your chosen tags on delicious, your posts have to be repeatedly bookmarked to delicious (called "tagged") and given the same or similar tags (keywords) by the many people tagging you to delicious. To help this along, we recommend making sure that you add a tag creating tool to your blog software that lets you choose tags (single word descriptions or subject matter) to apply to each post. Consider carefully what tags to use. If you'd choose it asa category or as a subject, it's a good tag. Don't use small common words or stop words in your tags when choosing tags for your posts. We recommend this because the person tagging you to delicious will usually just stick with your chosen tags, improving your chances for that tag at delicious.
Then make sure you also get an "tag this to delicious" plug-in for your blog, or choose to activate that option on your blog software if it comes with it. If you don't have any such thing available, you can use the "tagometer" that Delicious offers. This is recognizeable to delicious members and encourages them to tag your site. Here's where to get the code for the tagometer, so that you can add it to your blog if you want. It is a bit of an eyesore, but does come in two shapes - sidebar box or one-liner for under posts. It requires JavaScript enabled to work.
Sorry, there is no way to cheat on Delicious. Just make your content supremely taggable and interesting and you may end up being in with the popular crowd at delicious.
Search Digg
Submit: No submission accepted
Digg is another social bookmarking system, similar to Delicious, and is a user-powered content community. As with Delicious, make your content supremely "diggable" (bookmark friendly. interesting, unique) to get Digged or Dugg (tagged to Digg's community bookmarking system).
Usually, there is a "Digg this" plug-in available, or an option to turn on within your blog software. If not, Digg offers tools to integrate digg into your blog, in the form of buttons & badges or a Digg counter that says how many people Digg you, either of which encourages Digging of your blog posts.
Stumble Upon
Submit: No submission accepted
StumbleUpon is a popular social networking site. Your blog's readership chooses to "stumble this" when and where they like your content. Writing fresh, enjoyable content that directly relates to your chosen niche is the best way to get stumbled upon.
The way to urge people to onto the StumbleUpon "radar screen" is to provide a "Stumble This" link on your blog. The StumbleUpon website lists third party add-ons that can help you and provides pre-written link code for how to add a "stumble this" link to your blog. You will need to adjust the code to work on your own site.
Blog Directories
There aren't a lot of good blog directories out there. We certainly chose NOT to include a far greater number than we actually did end up putting in this list. (We are adding more piecemeal as we find good ones. Please recommend one to us if you find a good one that isn't just loaded with spammy blogs.)
All of these are free (or offer a free option) unless a cost is mentioned.
BlogHub DirectoryBlogHub Registration and Submission
Submit: Blog URL
This blog directory allows you to include a good description, a lot of extra information, and you can also upload a screenshot of your blog here if you want, or a picture of yourself. You will need to create a username and password, collect your email, confirm the account by following the instructions in the email, and then logging in to access the Submit page.
blogcatalog DirectorySubmit to blogcatalog
Submit: Blog URL
Blog Catalog lets you choose up to three categories, and a description. It is editor reviewed (that's good).
BlogExplosion DirectoryJoin and then Submit at BlogExplosion
Submit: Blog URL
The process takes a while here. First you have to become a member of Blogexplosion by giving them your email and going through the verification process. Then you can log in and add or edit your blogs here. Once you've done that, make sure you also go through the validation process for each blog you add. They let you upload a thumbnail, provide descriptions and things like that for every validated blog you register here. They also have numerous additional blog-community services and doodads, and it's free.
The process is long, but it is the only way to get into this directory. It's not easy, which is why it's a good idea to enter your blog here. Blog directories are a sign of trust and help your rank.
All-Blogs DirectorySubmit at All-Blogs
Submit: Blog URL and Feed
We admit, the logo reminds us of pre-Y2K family photo websites, but this is still a good directory. We don't recommend choosing to pay for better placement here. We don't recommend paying for placement in ANY blog directory — there are still a good number of reputable free directories, so why encourage it.
Best of the Web Blogs DirectorySubmit to Best of the Web
Submit: Blog URL and Feed
Best of The Web is a reputable directory that has existed for quite some time. We recommend submitting here. Dig in, find your category, and then click on the "submit a blog to this category" link. Submit both your URL and your feed location (any standard feed format taken, even audio or video - like podcasts). It will be reviewed by an editor who has final say on the description and category.
Blog Flux Directory
Register and Submit to Blog Flux
Submit: Blog URL
You must register, then submit here. After that, ping them when you update.
Blogtopsites
Register at Blog Top Sites
Submit: Blog URL
Choose a category, then click on the "Add/Register a Site" link. You will be asked about uploading a banner, so have one ready if you want to do that.
-->
Blo.gsRegister at Blo.gs
Submit: Blog URL, direct check URL & Feed location
Yes, there really is a dot in the middle of that. Registration is required, then ping when you have new content. If you don't know what a direct check URL is, your blog's home page or index page is fine.
Globe of BlogsRegister
Submit: Blog URL
Register at the above URL to be included.
iBlog Business Blog DirectoryRegister at this Blog Directory
Submit: Blog URL
Register at the above URL to be included. It is for business blogs only and is human reviewed. When this blog was suggested to us, is was presented as not being a "link dumping" zone, but a real directory that takes pride in the directory's quality.
RSS FEEDS
What is RSS?
RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
Why RSS? Benefits and Reasons for using RSS
RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site's email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News.
What do I need to do to read an RSS Feed? RSS Feed Readers and News Aggregators
Feed Reader or News Aggregator software allow you to grab the RSS feeds from various sites and display them for you to read and use.
A variety of RSS Readers are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows - integrates with Outlook). There are also a number of web-based feed readers available. My Yahoo, Bloglines, and Google Reader are popular web-based feed readers.
Once you have your Feed Reader, it is a matter of finding sites that syndicate content and adding their RSS feed to the list of feeds your Feed Reader checks. Many sites display a small icon with the acronyms RSS, XML, or RDF to let you know a feed is available.
WhatIsRSS.com now has a blog ...
We have always wanted to keep this resource brief and to the point, but we realise there is alot more that can be communicated about using RSS. Our RSS Blog was launched 26 July 2007 to extend and complement the information provided here. If you are interested in learning more about RSS go there now and subscribe! It will be updated over time with information on using RSS and will feature tools to help you use RSS in new and better ways.
RSS Links: More information on RSS
RSS Info Comprehensive Overview and Links
Syndic8 - Directory of RSS Feeds
What is RSS, and Why Should You Care?
XML.com: What is RSS?
Introduction to RSS - WebReference.com
RSS Blog Our very own weblog on RSS
Sites with RSS Feeds More RSS Examples. Sites with RSS feeds linking to WhatIsRSS.com
www.WhatIsRSS.com
The quickest way to educate your site visitors about RSS = link to this page.
Contact us with feedback and suggestions for improvement. I want www.WhatIsRSS.com to be clear, concise, accurate and targeted to the majority of web users.
RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
Why RSS? Benefits and Reasons for using RSS
RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site's email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News.
What do I need to do to read an RSS Feed? RSS Feed Readers and News Aggregators
Feed Reader or News Aggregator software allow you to grab the RSS feeds from various sites and display them for you to read and use.
A variety of RSS Readers are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows - integrates with Outlook). There are also a number of web-based feed readers available. My Yahoo, Bloglines, and Google Reader are popular web-based feed readers.
Once you have your Feed Reader, it is a matter of finding sites that syndicate content and adding their RSS feed to the list of feeds your Feed Reader checks. Many sites display a small icon with the acronyms RSS, XML, or RDF to let you know a feed is available.
WhatIsRSS.com now has a blog ...
We have always wanted to keep this resource brief and to the point, but we realise there is alot more that can be communicated about using RSS. Our RSS Blog was launched 26 July 2007 to extend and complement the information provided here. If you are interested in learning more about RSS go there now and subscribe! It will be updated over time with information on using RSS and will feature tools to help you use RSS in new and better ways.
RSS Links: More information on RSS
RSS Info Comprehensive Overview and Links
Syndic8 - Directory of RSS Feeds
What is RSS, and Why Should You Care?
XML.com: What is RSS?
Introduction to RSS - WebReference.com
RSS Blog Our very own weblog on RSS
Sites with RSS Feeds More RSS Examples. Sites with RSS feeds linking to WhatIsRSS.com
www.WhatIsRSS.com
The quickest way to educate your site visitors about RSS = link to this page.
Contact us with feedback and suggestions for improvement. I want www.WhatIsRSS.com to be clear, concise, accurate and targeted to the majority of web users.
ADSENSE 14 TIPS
1. Increase Impressions
2. Increase Click-Through-Ratio (CTR)
3. Ad placement
4. Ads On the Top of the Page
5. Ads On the Bottom of the Page
6. Ads On the Right Side of the Page
7. Ads On the Left Side of the Page
8. Ad Color
9. Ad Unit Style
10. Total Number of Links
11. Test, Test and Test Again
12. Increase Cost-Per-Click (CPC)
13. AdSense Alternate Ads
14. Future Improvements to AdSense: Increase Revenue to You
Increase Impressions
One of the more obvious ways to increase the money you make with adsense is to increase the amount of traffic to your web site, which in turn will increase the number of impressions you receive on your page or site.
Increasing traffic to your web site goes beyond what we'll talk about here, but we'll give you some other great methods of increasing your number of impressions.
Google AdSense requires JavaScript, and if your viewers do not have JavaScript enabled, they will not be able to your ads. For the visitors you are already attracting to your site, a way of motivating them to click on your AdSense ads is to encourage them to enable JavaScript if they haven't already. One strategy to motivate users to enable JavaScript is to add content to your page that is only available through JavaScript. Add browser JavaScript detection to your HTML to alert visitors that if they do not have JavaScript enabled, they are only able to view a portion of the content that is available on your web page/web site.
Back to Top
Increase Click-Through-Ratio (CTR)
Even a small increase in your Click-Through-Ratio can potentially result in a large increase in revenue. If you raise your CTR of 1.0 to a CTR of 1.1, that should result in a revenue increase of 10%. There are quite a few on-page factors that can affect your Click-Through-Ratio. Some of these factors include:
• Ad placement- Where are your ads placed on your site? WIll visitors be more likely to notice them, or ignore them?
• Ad color- Do your Ads blend in with your site, or do they stick out like a sore thumb?
• Ad unit style- Does the style of your Ad units correspond with the style of your web site?
• Total number of links- Do you have too many links, or too few?
Back to Top
Ad placement
One of the best locations on a web page to place an ad is where the visitor is most likely to be looking for more information.
When you first open up one of your web pages, where does your attention immediately focus? That is where you want to place an ad.
Ads that seem to do the best seem to be ads which are inline with the other content that is on your page. Even though this is the best way to place ads on your page, you may find it difficult to do this throughout your entire web site. The best way to position ads across an entire web site is usually by using Shared HTML (shtml) and Cascading Style Sheets (CSS). Using these aids in the positioning of ads appearing in relatively the same positions throughout a range of web pages inside your web site.
Back to Top
Ads On the Top of the Page
AdSense ads that are placed in the header of the page seem to do fairly well. The placement is great to catch the eye of your visitor, but as you may have heard the term before, many users become "ad blind" and they will tend to overlook ads placed in the position. One way to avoid this common problem is to place your AdSense ad underneath the header of the page and into the actual content of the page. If you are able to divide your content into sections, this will work nicely since it will look symmetrical and blend nicely.
Ads On the Bottom of the Page
Basically, AdSense ads that are put at the bottom of the page just don't work well. When you read a web page, you read from the top to the bottom, and many people will never actually reach the bottom of the page, therefore never seeing your ad. Another reason that visitors may never see these bottom ads is if they are using a different size screen than you intended, and they simply don't scroll down to the bottom of the page.
Back to Top
Ads On the Right Side of the Page
Ads that are positioned on the right side of a web page seem to perform fairly well. They are also currently a huge trend among AdSense users. Currently, ads positioned on the right of the page do a little better than the ones at the top of the page, probably because they are less apt to ad blindness. If you decide to place ads on the right side of your web page, be sure to test the page at various screen resolutions in various browsers. The pages should automatically resize to fit any screen resolution in order to avoid the ads getting pushed off the main screen, making the user have to scroll over to see them.
Internet Explorer seems to have a glitch that sometimes will cause ads on the right side of a page to be knocked down below the content in cases where the total width of the page is equal to 100%. In order to avoid this, make sure that your web page's total with is around 96% or less.
Ads On the Left Side of the Page
It's believed that AdSense Ads that are placed on the left side of a web page may achieve the most. Since many web sites use the left side of the page for the web site menu, a majority of users will automatically look to this side of the page for navigation. Doing this can present a problem for you because you now need to find a new place to put your site menu. Some people use top menus, some use the right side of the page, but using the right side of the web page may cause confusion among some of your visitors. One good solution is to place one single ad above the menu, and one below the menu. This way you're not displacing your standard web page features.
Back to Top
Ad Color
At Adsense Support they offer advice as to what color palettes will most likely bring more clicks to the Adsense ads. This is what Google AdSense Support says:
“If you want the biggest revenue impact for the smallest effort, we recommend optimizing your color palettes. Choosing the right palettes can mean the difference between ads your users will notice — and click — and ads they’ll skip right over.
We’ve outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that’s separate from the main content of your site. By making these changes, you’ll be making your ads more visible to users. The goal isn’t to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.
Let’s briefly define the three techniques you can use to design color palettes that will be successful for your site:
• To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don’t want to spend a lot of time choosing ad colors, we recommend using our pre-designed Open Air palette.
• To complement, use colors that already exist on your site, but don’t match the background and borders exactly where the ads are placed.
• To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using a palette with white background, white borders, and blue titles. For most color techniques, we recommend using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue.In general, use common sense when choosing your color palettes. If your site’s main colors are pastels, don’t design ads that are all primary colors. Users won’t click on ads that are visually offensive.
Even if your ads are designed perfectly, the techniques above might not work for a couple reasons:
• Does your site have mainly repeat visitors?
If your visitors come back day after day, they’ll likely become blinded to the position of the ads over time, regardless of the ad colors. Try rotating colors or occasionally switching the location of your ads on the page.
• Does your site have a lot of ads and busy content?
If your site is filled with ads or packed with loads of competing content, chances are that you’ll need to use more visually arresting colors to make your ads catch a user’s eye. If the techniques above aren’t getting results for you, try using more prominent palettes
Tip for making your ads visible: open your page and give it a quick glance, putting yourself in the mind set of a regular user. Do the ads draw your attention, without being garish? Would you be likely to notice and read them, or do your eyes glide right past them? Try to find a balance between ads that overwhelm your content and ads that your users won’t even see. Imagining you’re a user, look at the examples below. Would you notice the ads in these implementations?
Tip for testing color palettes: add variety and freshness to your ads by rotating between several color palettes. All you need to do is choose the Use multiple palettes option when generating your ad code during the Choose Ad Format and Colors step in the ad code setup, then hold down the Control or Command key and select up to four color palettes. ”
Back to Top
That's coming straight from the AdSense Source itself. You can choose to use their recommendations on ways to maximize site revenue with Adsense, but just for fun, I'll give you a few more opinions.
Some webmasters have reported that they had the most success with brightly colored ads which were in vast contrast with the color scheme on the rest of their web page or web site. Others say they've had the most success with blended ads, in perfect color scheme with the rest of the site. In my opinion, placing AdSense ads that blend with the other colors of my web page and correlate to the style throughout the rest of my site, have given me the best results. The reason for this is probably because the AdSense ads that come up on each page are relevant to the content on the page, and in turn may appear to the user that the ads are additional content. Trial and error is probably going to be the best method of testing which strategy works best for your individual web site.
Ad Unit Style
The setup of the Google AdSense programs have made a diverse selection of different ad unit sizes and styles, as well as the link units and search units. AdSense for content unit styles include:
Horizontal Ad Units:
• 728x90 Leaderboard
• 468x60 Banner
• 234x60 Half Banner
Verical Ad Units:
• 120x600 Skyscraper
• 160x600 Wide Skyscraper
• 120x240 Vertical Banner
Square Ad Units:
• 336x280 Large Rectangle
• 300x250 Medium Rectangle
• 250x250 Square
• 200x200 Small Square
• 180x150 Small Rectangle
• 125x125 Button Horizontal Text Link Units:
• 728x15 -- 4 or 5 Links/Unit
• 468x15 -- 4 or 5 Links/Unit
Square Text Link Units:
• 200x90 -- 4 or 5 Links/Unit
• 180x90 -- 4 or 5 Links/Unit
• 160x90 -- 4 or 5 Links/Unit
• 120x90 -- 4 or 5 Links/Unit
The Leaderboard and Banner ad options are obviously the best choices for page headers and footers. Leaderboards are more favorable since they are able to show more ads. Banners are the classic web format, and may come in handy when you're restricted by the available width of your web page.
Skyscrapers work excellently for advertisements, because they seem to be less affected by ad blindness than horizontal ad formats.
Rectangles, Squares, and Buttons are extremely convenient for placement inside a content area. It's true that the rectangles may be more difficult to place how you would like them to be, but they do offer some of the highest revenue potential.
Back to Top
Total Number of Links
Not having an extraordinary number of links on any of your content pages is a way of increasing revenue by decreasing the options presented to your web site visitor. Think of it like this: If one of your web pages has fifteen links and one wide skyscraper on it, the user then has twenty options to leave your page without closing the browser window. Therefore, if the user clicks on a link, then the odds that the user will choose to click on one of the AdSense links are 5 in 20. If you instead reduce the number of all the other links that you have on your page to say 5, then the number of options available to the visitor is reduced to 10, making the odds of the user choosing to click on an AdSense link 5 in 10.
Test, Test and Test Again
Testing, trial and error is going to be essential in increasing your CTR percentages. Try changing your ad colors and then keep an eye on the stats to see if there was any improvement. Do the same thing with the different ad units and different ad placement. If there's no improvement, try something else. You'll get it right.
Back to Top
Increase Cost-Per-Click (CPC)
Not all Google AdSense ads are created equal. The advertisers for Google AdWords bid for their relevant keyword combinations, and some are much more costly than others, which is where you make your higher revenue on cost-per-click. When you place AdSense on any of your pages, the Google AdSense robot, Mediabot, will then automatically scan your web pages in order to determine the appropriate ads to be displayed on your page. There are strategies and ways to create web pages to specifically target and attract specific keywords from the AdSense program. You can create a Google Adwords account in the Google AdWords advertiser interface to more accurately determine which keywords have a higher Cost-Per-Click. You'll be able to get a feel for the average cost for each keyword. Using this new information, you may decide you wan to create a new web page or even a completely new web site.
Back to Top
AdSense Alternate Ads
On some occasions, Google AdSense is not able to find relative advertisements for your web page. In this case, AdSense randomly chooses a Public Service Ad (PSA) to put in your ad space. Unfortunately, PSA's generate no revenue for you. Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:
google_alternate_ad_url = "/adsense-alternate-ad.shtml";
This type of alternate ad can include advertisements from Google AdSense competitors, such as Clicksor. Using this method enables you to create revenue which you would normally lose due to AdSense PSAs.
Future Improvements to AdSense which will Increase Revenue to You
Google is constantly improving the AdSense program. Many of these improvements will mean additional revenue in your pocket. Google has recently improved the speed with which MediaBot accesses new web pages. This means that you start earning revenue more quickly. Google is constantly working to improve the relevancy of AdSense ads. Ads which are more relevant are more likely to be clicked on by web site visitors.
2. Increase Click-Through-Ratio (CTR)
3. Ad placement
4. Ads On the Top of the Page
5. Ads On the Bottom of the Page
6. Ads On the Right Side of the Page
7. Ads On the Left Side of the Page
8. Ad Color
9. Ad Unit Style
10. Total Number of Links
11. Test, Test and Test Again
12. Increase Cost-Per-Click (CPC)
13. AdSense Alternate Ads
14. Future Improvements to AdSense: Increase Revenue to You
Increase Impressions
One of the more obvious ways to increase the money you make with adsense is to increase the amount of traffic to your web site, which in turn will increase the number of impressions you receive on your page or site.
Increasing traffic to your web site goes beyond what we'll talk about here, but we'll give you some other great methods of increasing your number of impressions.
Google AdSense requires JavaScript, and if your viewers do not have JavaScript enabled, they will not be able to your ads. For the visitors you are already attracting to your site, a way of motivating them to click on your AdSense ads is to encourage them to enable JavaScript if they haven't already. One strategy to motivate users to enable JavaScript is to add content to your page that is only available through JavaScript. Add browser JavaScript detection to your HTML to alert visitors that if they do not have JavaScript enabled, they are only able to view a portion of the content that is available on your web page/web site.
Back to Top
Increase Click-Through-Ratio (CTR)
Even a small increase in your Click-Through-Ratio can potentially result in a large increase in revenue. If you raise your CTR of 1.0 to a CTR of 1.1, that should result in a revenue increase of 10%. There are quite a few on-page factors that can affect your Click-Through-Ratio. Some of these factors include:
• Ad placement- Where are your ads placed on your site? WIll visitors be more likely to notice them, or ignore them?
• Ad color- Do your Ads blend in with your site, or do they stick out like a sore thumb?
• Ad unit style- Does the style of your Ad units correspond with the style of your web site?
• Total number of links- Do you have too many links, or too few?
Back to Top
Ad placement
One of the best locations on a web page to place an ad is where the visitor is most likely to be looking for more information.
When you first open up one of your web pages, where does your attention immediately focus? That is where you want to place an ad.
Ads that seem to do the best seem to be ads which are inline with the other content that is on your page. Even though this is the best way to place ads on your page, you may find it difficult to do this throughout your entire web site. The best way to position ads across an entire web site is usually by using Shared HTML (shtml) and Cascading Style Sheets (CSS). Using these aids in the positioning of ads appearing in relatively the same positions throughout a range of web pages inside your web site.
Back to Top
Ads On the Top of the Page
AdSense ads that are placed in the header of the page seem to do fairly well. The placement is great to catch the eye of your visitor, but as you may have heard the term before, many users become "ad blind" and they will tend to overlook ads placed in the position. One way to avoid this common problem is to place your AdSense ad underneath the header of the page and into the actual content of the page. If you are able to divide your content into sections, this will work nicely since it will look symmetrical and blend nicely.
Ads On the Bottom of the Page
Basically, AdSense ads that are put at the bottom of the page just don't work well. When you read a web page, you read from the top to the bottom, and many people will never actually reach the bottom of the page, therefore never seeing your ad. Another reason that visitors may never see these bottom ads is if they are using a different size screen than you intended, and they simply don't scroll down to the bottom of the page.
Back to Top
Ads On the Right Side of the Page
Ads that are positioned on the right side of a web page seem to perform fairly well. They are also currently a huge trend among AdSense users. Currently, ads positioned on the right of the page do a little better than the ones at the top of the page, probably because they are less apt to ad blindness. If you decide to place ads on the right side of your web page, be sure to test the page at various screen resolutions in various browsers. The pages should automatically resize to fit any screen resolution in order to avoid the ads getting pushed off the main screen, making the user have to scroll over to see them.
Internet Explorer seems to have a glitch that sometimes will cause ads on the right side of a page to be knocked down below the content in cases where the total width of the page is equal to 100%. In order to avoid this, make sure that your web page's total with is around 96% or less.
Ads On the Left Side of the Page
It's believed that AdSense Ads that are placed on the left side of a web page may achieve the most. Since many web sites use the left side of the page for the web site menu, a majority of users will automatically look to this side of the page for navigation. Doing this can present a problem for you because you now need to find a new place to put your site menu. Some people use top menus, some use the right side of the page, but using the right side of the web page may cause confusion among some of your visitors. One good solution is to place one single ad above the menu, and one below the menu. This way you're not displacing your standard web page features.
Back to Top
Ad Color
At Adsense Support they offer advice as to what color palettes will most likely bring more clicks to the Adsense ads. This is what Google AdSense Support says:
“If you want the biggest revenue impact for the smallest effort, we recommend optimizing your color palettes. Choosing the right palettes can mean the difference between ads your users will notice — and click — and ads they’ll skip right over.
We’ve outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that’s separate from the main content of your site. By making these changes, you’ll be making your ads more visible to users. The goal isn’t to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.
Let’s briefly define the three techniques you can use to design color palettes that will be successful for your site:
• To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don’t want to spend a lot of time choosing ad colors, we recommend using our pre-designed Open Air palette.
• To complement, use colors that already exist on your site, but don’t match the background and borders exactly where the ads are placed.
• To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using a palette with white background, white borders, and blue titles. For most color techniques, we recommend using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue.In general, use common sense when choosing your color palettes. If your site’s main colors are pastels, don’t design ads that are all primary colors. Users won’t click on ads that are visually offensive.
Even if your ads are designed perfectly, the techniques above might not work for a couple reasons:
• Does your site have mainly repeat visitors?
If your visitors come back day after day, they’ll likely become blinded to the position of the ads over time, regardless of the ad colors. Try rotating colors or occasionally switching the location of your ads on the page.
• Does your site have a lot of ads and busy content?
If your site is filled with ads or packed with loads of competing content, chances are that you’ll need to use more visually arresting colors to make your ads catch a user’s eye. If the techniques above aren’t getting results for you, try using more prominent palettes
Tip for making your ads visible: open your page and give it a quick glance, putting yourself in the mind set of a regular user. Do the ads draw your attention, without being garish? Would you be likely to notice and read them, or do your eyes glide right past them? Try to find a balance between ads that overwhelm your content and ads that your users won’t even see. Imagining you’re a user, look at the examples below. Would you notice the ads in these implementations?
Tip for testing color palettes: add variety and freshness to your ads by rotating between several color palettes. All you need to do is choose the Use multiple palettes option when generating your ad code during the Choose Ad Format and Colors step in the ad code setup, then hold down the Control or Command key and select up to four color palettes. ”
Back to Top
That's coming straight from the AdSense Source itself. You can choose to use their recommendations on ways to maximize site revenue with Adsense, but just for fun, I'll give you a few more opinions.
Some webmasters have reported that they had the most success with brightly colored ads which were in vast contrast with the color scheme on the rest of their web page or web site. Others say they've had the most success with blended ads, in perfect color scheme with the rest of the site. In my opinion, placing AdSense ads that blend with the other colors of my web page and correlate to the style throughout the rest of my site, have given me the best results. The reason for this is probably because the AdSense ads that come up on each page are relevant to the content on the page, and in turn may appear to the user that the ads are additional content. Trial and error is probably going to be the best method of testing which strategy works best for your individual web site.
Ad Unit Style
The setup of the Google AdSense programs have made a diverse selection of different ad unit sizes and styles, as well as the link units and search units. AdSense for content unit styles include:
Horizontal Ad Units:
• 728x90 Leaderboard
• 468x60 Banner
• 234x60 Half Banner
Verical Ad Units:
• 120x600 Skyscraper
• 160x600 Wide Skyscraper
• 120x240 Vertical Banner
Square Ad Units:
• 336x280 Large Rectangle
• 300x250 Medium Rectangle
• 250x250 Square
• 200x200 Small Square
• 180x150 Small Rectangle
• 125x125 Button Horizontal Text Link Units:
• 728x15 -- 4 or 5 Links/Unit
• 468x15 -- 4 or 5 Links/Unit
Square Text Link Units:
• 200x90 -- 4 or 5 Links/Unit
• 180x90 -- 4 or 5 Links/Unit
• 160x90 -- 4 or 5 Links/Unit
• 120x90 -- 4 or 5 Links/Unit
The Leaderboard and Banner ad options are obviously the best choices for page headers and footers. Leaderboards are more favorable since they are able to show more ads. Banners are the classic web format, and may come in handy when you're restricted by the available width of your web page.
Skyscrapers work excellently for advertisements, because they seem to be less affected by ad blindness than horizontal ad formats.
Rectangles, Squares, and Buttons are extremely convenient for placement inside a content area. It's true that the rectangles may be more difficult to place how you would like them to be, but they do offer some of the highest revenue potential.
Back to Top
Total Number of Links
Not having an extraordinary number of links on any of your content pages is a way of increasing revenue by decreasing the options presented to your web site visitor. Think of it like this: If one of your web pages has fifteen links and one wide skyscraper on it, the user then has twenty options to leave your page without closing the browser window. Therefore, if the user clicks on a link, then the odds that the user will choose to click on one of the AdSense links are 5 in 20. If you instead reduce the number of all the other links that you have on your page to say 5, then the number of options available to the visitor is reduced to 10, making the odds of the user choosing to click on an AdSense link 5 in 10.
Test, Test and Test Again
Testing, trial and error is going to be essential in increasing your CTR percentages. Try changing your ad colors and then keep an eye on the stats to see if there was any improvement. Do the same thing with the different ad units and different ad placement. If there's no improvement, try something else. You'll get it right.
Back to Top
Increase Cost-Per-Click (CPC)
Not all Google AdSense ads are created equal. The advertisers for Google AdWords bid for their relevant keyword combinations, and some are much more costly than others, which is where you make your higher revenue on cost-per-click. When you place AdSense on any of your pages, the Google AdSense robot, Mediabot, will then automatically scan your web pages in order to determine the appropriate ads to be displayed on your page. There are strategies and ways to create web pages to specifically target and attract specific keywords from the AdSense program. You can create a Google Adwords account in the Google AdWords advertiser interface to more accurately determine which keywords have a higher Cost-Per-Click. You'll be able to get a feel for the average cost for each keyword. Using this new information, you may decide you wan to create a new web page or even a completely new web site.
Back to Top
AdSense Alternate Ads
On some occasions, Google AdSense is not able to find relative advertisements for your web page. In this case, AdSense randomly chooses a Public Service Ad (PSA) to put in your ad space. Unfortunately, PSA's generate no revenue for you. Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:
google_alternate_ad_url = "/adsense-alternate-ad.shtml";
This type of alternate ad can include advertisements from Google AdSense competitors, such as Clicksor. Using this method enables you to create revenue which you would normally lose due to AdSense PSAs.
Future Improvements to AdSense which will Increase Revenue to You
Google is constantly improving the AdSense program. Many of these improvements will mean additional revenue in your pocket. Google has recently improved the speed with which MediaBot accesses new web pages. This means that you start earning revenue more quickly. Google is constantly working to improve the relevancy of AdSense ads. Ads which are more relevant are more likely to be clicked on by web site visitors.
Langganan:
Postingan (Atom)