Selasa, 13 April 2010

Simple Changes Doubled My Adsense Revenue

ADSENSE MAKE MONEY

Several simple changes in my Adsense approach and layout have almost doubled my blog’s revenue. The results were so drastic and eye opening that I convinced a friend (www.oneprojectcloser.com) to make the same changes to his blog with even better results. The changes involve two simple ideas that can be easily incorporated into any Adsense monetized website or blog.

I’ve been blogging for over two years now and growing traffic, authority and readership slow and steady. Along with the steady increase in traffic the site has continued to increase it’s Adsense revenue at a similar pace with no sudden increases regardless of all the changes and adjustments I’ve made. That was true until I took the time to study many different published Adsense approaches. As I read all of these different approaches three distinct ideas came to the forefront.

Three Important Adsense Approaches
Less is More – This concept is really simple yet I hadn’t really given it much thought before. First off the top ad is the highest paying ad and you want that in the best possible position.
Secondly, if you’re using all three of the allotted Adsense units on a given page then there are quite a few ads all competing for attention or a click through. However, if you only use one Adsense unit then you’re limiting the number of ads served and improving the likelihood that one of those ads will get clicked. Therefore, the theory is that an advertiser will be willing to pay a higher rate for less competition.

Size Matters – If you read enough Adsense guides you’ll find that the 336 x 280 Large Rectangle is the most effective Adsense unit. It typically offers four ads and they are likely to be very related to the topic based on the position between the post title and body.
Position, Position, Position – Placing your Adsense unit above the fold is imperative for success. This makes sense to me for one reason. Every day my site (and I assume most sites) gets a majority of it’s traffic from search engines. This traffic is generated from people searching for something. So when they land on my page and they decide that it’s not the content they were looking for then I want them to see the Adsense unit right where they land so that becomes an “outclick” option.

How to Prevent and Monitor Invalid Clicks, and keep an AdSense Account in Good Standing [a Statement from AdSense]

ADSENSE MAKE MONEY

The following is what they replied with – in their words it is ‘a concise guide to how to prevent and monitor invalid clicks, and keep an AdSense account in good standing.’ I hope that it is helpful to AdSense publishers everywhere:

The Google AdSense team has heard many concerns about how Google treats invalid click activity on publisher’s sites, and there have been questions on how to keep your AdSense account in good standing. The Google Ads Quality Traffic Team wants to help all publishers keep their accounts in good order, so here are some tips to keep in mind.

We understand that it’s not always possible to control the behavior of your users, but you can be proactive about monitoring your traffic, and you can take steps to ensure that your site provides a helpful and safe environment for users and advertisers. Here are some top tips for keeping your account in good standing (which you may have seen before): https://www.google.com/adsense/support/bin/answer.py?answer=23921

Expanding on the tip “Be aware of how your site is promoted.” we’d like to remind you that, should you purchase traffic to promote your site, you do so at your own risk. There are many site promotion services out there that appear to be legitimate PPC advertising companies or search engines, but actually may be sending artificial traffic to your site for their own gain. (For legal reasons, we’re not allowed to disclose the names of such services.)

To combat this, we highly recommend that you use channels to segment your traffic by source (e.g. a channel for your site’s Google AdWords traffic only). If one channel’s reports look particularly suspicious, you may want to consider unsubscribing from that traffic service. We also recommend using Analytics to slice and dice your traffic reports further to ensure that you’re receiving clicks from users who are genuinely interested in your ads.

Though we encourage you to be proactive about monitoring your site and ad traffic, we highly discourage the use of click tracking via third-party software or custom ad implementations. These methods may:

inadvertently disclose sensitive information about you or your site to a third-party
disrupt Google’s ad delivery or click logging in a way that violates our Terms and Conditions
In addition, click tracking may not provide you with significantly more information than you can already find in your AdSense or Analytics reports. We believe that the creative use of channels can help you gain detailed insights into your account.

If you see unusual activity on your account, feel free to submit this form to let us know: https://www.google.com/adsense/support/bin/request.py?contact=invalid_clicks_contact Please note that we will only respond if we find a significant issue with your account.

Invalid clicks can come from many sources, as described at https://www.google.com/adsense/support/bin/answer.py?answer=16737. While we’re unable to go into the details of our monitoring system, you should know that invalid clicks don’t always mean clicking on your own ads or using click bots. Our Ad Traffic Quality Team looks for numerous types of activity that may inflate advertiser costs, then takes the necessary actions to protect our advertisers.

That said, we still find that many publishers are clicking on their own ads, possibly because they feel that Google is disregarding those clicks. Keep in mind that even though we filter the revenue from an invalid click, we don’t ignore it completely. If we detect significant invalid activity on your AdSense ads, we may take action on your account to protect our advertisers from inflated costs. Here are some examples of situations in which clicking your own ads is prohibited:

Clicking out of interest in the ad content
Clicking to see an ad’s destination URL, such as for filtering purposes (we recommend trying the AdSense Preview Tool, available at https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=10005)
Clicking to ensure that Google is properly registering clicks on your ads (we log all ad clicks, but it can sometimes take up to 24 hours before your reports are finalized)
Clicking to test your website
For general invalid click questions, you can find more information at https://www.google.com/adsense/support/bin/topic.py?topic=8426